The Weekender: Meatball Sundaes

Seth Godin’s new book Meatball Sundae: Is Your Marketing out of Sync? is now available at Amazon, and your local book store. Godin’s latest book is about 14 marketing trends that are changing our world. This is the next book on my reading list.

David Meerman Scott, author of The New Rules of Marketing and PR, wrote a very insightful post about the importance of John Kerry announcing his support for Barack Obama. Along with his support, Kerry has given Obama the email list that was passed onto him by Howard Dean who pioneered the use of internet marketing for presidential politics. It will be interesting to see if Obama will use the list to his advantage. It will also be interesting to see if the mainstream media picks up on this story.

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[...] Internet Marketing Week In Review wrote an interesting post today onHere’s a quick excerptAlong with his support, Kerry has given Obama the email list that was passed onto him by Howard Dean, who pioneered the use of the internet marketing for presidential politics. It will be interesting to see if Obama will use the list to … [...]

Is John Kerry positioning himself to be VP?