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MSNBC.com is partnering with Pulse 360’s Publisher’s Vertical Network (PVN), to launch a MSNBC.com Politics and a Today Show advertising network. Both networks will offer a combination of content, advertising and sponsored links.
They are touting this as an alternative to Google’s Adsense for small online publishers that want to increase their revenue and “enhance their webpage”. They are offering a variety of content and advertising formats including; video boxes, stories boxes and sponsored link boxes.
The video boxes and stories boxes come branded with the msnbc logo. This may come as a turn off to some web publishers, but it could also be a unique opportunity to leverage the msnbc brand to your advantage. Visitors to your web page will begin associating you with one of the largest media companies in the world. This association may give your site an instant character boost, and help in convincing your audience to trust you. You are what you advertise.
Technorati Tags: MSNBC, VPN, Advertising, Pulse 360
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