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Last week, Yahoo decreased the number of characters on paid search campaigns. Announced on their blog, ad descriptions longer than 70 characters on Yahoo in the U.S. will now be cut short.
The switch was because:
[Yahoo] found that ads written more concisely give users a better experience and perform better for advertisers. When users are exposed to higher quality search ads you, the advertiser, may attract more interested and enthusiastic potential customers.
Again, Yahoo is a step behind Google. None the less, there is now an industry standard and I expect most other PPC networks to follow.
Titles are still going to have a maximum of 40 characters.
Technorati Tags: yahoo, yahoo search marketing, google
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