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This is the sixth part of my SEO for Wordpress series. Previously I wrote about title tags, header tags, filenames, meta description and duplicate content.
Today I am writing about a Wordpress plugin that allows you to modify the default number of posts displayed by the Wordpress loop before it creates a new page.
By default, the number of posts displayed by the Wordpress loop before it creates a new page is the same for all pages that list multiple posts. (ie. home page, category pages, search page)
This can have a negative effect on our SEO efforts because it places less importance on our older posts by putting them a few pages deep.
Our older posts should have a better chance of ranking higher than our recent posts because the search engines like old pages.
For this Internet Marketing Blog we want our 10 mot recent posts to show on the home page, which is easily accomplished in the Wordpress Administration Panel by going to Options and then Reading. Under Blog Pages we changed the default number to 10.
Custom Query String Plugin
We want every post in a category to be shown on only one page. To accomplish this we used the Custom Query String Plugin from Andy Beard. It allows us to modify the number of posts displayed by the Wordpress loop before it creates a new page. By setting the number to -1 we are able to show all posts on one page. We then removed the ‘Previous Post’ and ‘Next Post’ buttons from the archives.php and search.php files.
Download the Custom Query String Plugin
This solution should help older posts to rank better in the search engines, because they aren’t buried multiple pages deep.
More SEO for Wordpress:
SEO for Wordpress Part 1: Title Tags
SEO for Wordpress Part 2: Header Tags
SEO for Wordpress Part 3: Filenames
SEO for Wordpress Part 4: Meta Description
SEO for Wordpress Part 5: Duplicate Content
SEO for Wordpress Part 6: Organizing Category Pages
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