Running Targeted Advertising Campaigns Through StumbleUpon

StumbleUpon, which is one of the largest social bookmarking sites, currently sells targeted visitors at just $0.05 each. Below is a screenshot when making campaign, which shows how targeted you can get.

After you create a campaign it takes about 24 hours to approve. Once approved, funds can be added by using PayPal.

StumbleUpon also produces some pretty graphs, showing the number of visitors and also the number of “thumbs up” and “thumbs down”

After purchasing a campaign for another site, a $65 (1300 visitors) campaign delivered more than 2100 visitors (or about $0.03 per visitor). Why? Because “Using the StumbleUpon toolbar, members rate content “thumbs-up” (really like it) or “thumbs-down” (not for them). The more people who vote “thumbs-up”, the more quickly it will spread. Well designed and targeted content often starts to spread virally through StumbleUpon. The more people who see it, the more they pass it on to their friends (both within and outside of StumbleUpon).” Thus, the people who gave the site a “thumbs-up” diverted more traffic to the site.

Overall, the traffic wasn’t the highest quality (many users left or “stumbled” another site quickly), but there were some users who ended up staying on the site. After everything had been completed, there was a positive return on investment.

Spread the word:

If you like this post, then consider subscribing to our full feed RSS.

I started out paying for SU traffic too. The targeting was cool, but I don’t really think the traffic is worth paying for. Better to use something like StumbleXchange, IMHO. (Although I could be biased because I just blogged my thoughts about SU the other day.)

Possibly, but those sites you listed are not in accordance with the StumbleUpon’s TOS.
See http://www.stumbleupon.com/terms.html

“Furthermore, you may not use StumbleUpon Toolbar and Website in any manner that could damage, disable, overburden, or impair StumbleUpon’s recommendation services (e.g., you may not use the StumbleUpon Toolbar and Website in an automated manner), nor may you use StumbleUpon Toolbar and Website in any manner that could interfere with any other party’s use and enjoyment of StumbleUpon’s recommendation services. You may not use any 3rd party toolbars or scripts to access StumbleUpon.

…

Accounts created with the primary intention to promote a product or service are considered SPAM and subject to termination unless expressly authorized by StumbleUpon.”

[...] take around 24 hours to approve, but apart from that you can up and running in notime. Thanks to VirtualMarketingBlog for looking into things in a bit more detail: After you create a campaign it takes about 24 hours [...]

Hi

thanks for bringing this part of the stumbleupon site to my attention. I think i will give it a go.

– Phil

[...] my recent post on running targeted advertising campaigns through stumbleupon that generated some discussion, I figured a followup with a little more information was in [...]

Overall, the traffic wasn’t the highest quality (many users left or “stumbled” another site quickly), but there were some users who ended up staying on the site.This article is really good.

I am in search of a tool using that i can stumbled sites… if you know any pleas let me know….

It would have been great if you provided the url of the web page that you used in your SU campaign so that we know roughly by your diagram to what a page should roughly contain to do as well as what you did or even better when it comes to the thumbs up.