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Optimizing Websites for Mobile Phone Traffic

With the recent launch of the iPhone and many more Americans having access to the mobile internet, it’s time to start thinking about landing pages for mobile phones. Whether you use a wordpress plugin or redirect mobile traffic to a subdirectory, there are some common changes and points that you need to be aware of.

Strip out flash
Very few US phones support flash. Also, the speed of many cell networks is only 4-6 times faster than dial-up, so flash movies may take considerable amount of time to download.

Use text instead of images
Most mobile phones can resize fonts much easier than images.

Make forms larger than normal
Larger than normal forms make inputing passwords, usernames, and other information much easier.

Don’t worry about SEO
Cell phones use the same search engines that desktops use. Concentrate on your main SEO and just redirect the mobile traffic to a site designed for usability, not SEO.

Remove unnecessary text and images
Keep from having those long pages with 10,000 folds. Make it simple - clean - fluent.

TEST!
Pull up your website on a mobile phone and test it out. Then give it to someone a generation older than you and have them navigate the site.

As I get more and more use to mobile browsing, I’ll be sure to re-visit this post and provide further feedback and updates. Until then, subscribe to the RSS feed to read other quality internet marketing posts.

Addition: TechCrunch is reporting that Apple sold 700,000 iPhones opening weekend. Even more reason to optimize your website for mobile phones.

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       Posted in: Branding, Research, SEO
     by: Dave Rigotti
Your Thoughts? [ 4 ]      
July 4, 2007       
 
 
   
  Comments (4)  
 

[...] Visit Source No Comments, Comment or Ping [...]

       Optimizing Websites for Mobile Phone Traffic July 4, 2007        
 
 

[...] After having some time to look at the site, it appears they optimized for mobile phone traffic [...]

       Internet Marketing Blog, Internet Marketing, SEO Blog - Virtual Marketing Blog July 5, 2007        
 
 

[...] Only a few days after I talked about optimizing for mobile phone traffic, someone has released a theme and plugin for the iphone called the iWPhone. It’s still in [...]

       Internet Marketing Blog, Internet Marketing, SEO Blog - Virtual Marketing Blog July 7, 2007        
 
 

[...] Optimize for Mobile Phone Traffic With the iPhone taking the mobile spectrum by storm, it’s time to start considering mobile phone traffic and optimizing accordingly. [...]

       2008 SEO Checklist - Internet Marketing - Virtual Marketing Blog July 15, 2007        
 
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