Here is a great video I found of David Ogilvy addressing general advertising agencies about the importance of direct response advertising.
Most of his ideas are just as relevant today, especially when considering that the internet is a dream come true for talented direct response advertisers.
The internet allows consumers to respond immediately to many different forms of internet marketing, and the most successful marketers are the ones that combine creativity with analytics.
Here is my favorite quote from the video.
You know the trouble with many copywriters and general agencies is that they don’t really think in terms of selling, they’ve never written direct response, they’ve never tasted blood.
David Ogilvy: We Sell or Else
Here is a 1977 interview with David Ogilvy by John Chriton for the American Association of Advertising Agencies.
A Converstion About Advertsing With David Ogilvy
And to bring things back to the present, here is an interview (filmed 7 months ago) with Ogilvy’s new media guru David Rittenhouse.
Ogilvy’s New Media Guru On Online Advertising
And for those of you who haven’t read Ogilvy on Advertising, you may want to make it your weekend reading.
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