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Microsoft has announced that it as acquired AdENC. AdECN serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising. It has about 30 employees and is based in California.
The price of the acquisition was not released.
According to TechCrunch, AdECN is a direct competitor of Right Media, a company acquired by Yahoo in April for $680 million. Microsoft previously acquired online advertising network aQuantive for $6 billion in May.
Microsoft has been on the acquisition move and, while they aren’t doing as well as they could (in terms of numbers) they are doing a lot better. The recent deal with Digg is a great move and hopefully we’ll see a lot more out of Microsoft.
PS: I’m a Mac guy.
Technorati Tags: microsoft, adecn, digg
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