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Question: Should SEO professionals get 15% commission on the links they buy for their clients?
Most ad agencies and media buyers make a 15% commission on the media they purchase for their clients. This includes the placement of television commercials, radio spots, print ads, web site banner ads, billboards and more.
Ad agencies and graphic design firms also make a 15% commission on the printing of brochures, magazines, stationary and so on. This commission comes out of what the client pays to the media and printing companies.
An experienced media buyer understands the media industry from the selling and buying side and is skilled at negotiating better coverage/impressions per dollar spent than a small company could negotiate for themselves. So they are worth the 15% they make.
A good SEO professional helps their clients buy links that drastically increases search engine rankings and traffic to their web sites. They know what sites to buy links from, and what sites to avoid. They can usually negotiate better placement of links on the page and at a lower cost. How is this any different than what a typical media buyer at an ad agency does? Also, the goals are the same: Increase exposure for clients.
Media buying has been around for decades and so has the 15% commission. The link buying economy has only been around for a few years, and there are few standards in place.
What’s your say on this? Should link buying be considered a form of media buying, and should SEO professionals get 15% commission?
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