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As many of you probably know the last issue of Business 2.0 came out this month. I really enjoyed Business 2.0 because it had very relevant information for internet marketers and it had become a good source of blog material.
Needing a replacement magazine, I decided to give the November issue of Fast Company a try-out. I was more than impressed with the quality of internet marketing information in Fast Company. I could easily do ten blog posts from information found in it. Today will be the first…
Fast Company has a section called Fast Talk where they spotlight 4 or 5 people who are making a difference in the digital world. They devote one page to each person. I found the Fast Talk spotlight on Lauren Zalaznick, President of Bravo Media to be very interesting.
Lauren combines reality TV shows like Project Runway and Top Chef with deep tie-in web sites. Lauren has found that the web sites are crucial to keeping viewers glued to the TV screen. Lauren say:
Project Runway marked the beginning of our online strategy and our transformation from Bravo TV to Bravo Media. When we launched the show in December 2004, it failed pretty miserably its first three episodes. But we believed in it. We built a whole site about the fashion, the people, the cast, and the experience. The more we put online, the more fans came. Easy formula. Since then, we not only support all of our new shows this way but we’ve also expanded to do more. We support the bloggers who want to deliver what we want to deliver: more knowledge and more connection opportunities for people who already care enough to check out the show.”
Other networks have followed Bravo’s lead and have created web sites that tie-in with their reality TV shows. It is a lot easier to turn viewers into fans by inundating them with loads of information about the thing you are promoting.
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