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People like to consume their media in many different ways. When it comes to getting our daily dose of news, some people like to read their morning paper over breakfast, other people listen to the news on the drive to work, and many of us check the headlines online as soon as we get to work.
MSNBC.com shows that they are aware of our diverse media habits, and they are offering us even more ways to experience the news via www.NewsWare.msnbc.com. MSNBC.com has added Spectra, Newsblaster and Newscroller to their existing collection of podcasts, RSS feeds and mobile applications.
Continue Reading: A New Way To Experience The News
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When we think of successful social networks we (North Americans) immediately think of MySpace and Facebook. But have you ever heard of Tencent.com or their social network brand QQ.com? In 2007 they made 523 million USD in revenues, nearly 4x what Facebook made during that same period.
Tencent’s user base has grown to 300 million active IM users, and 741 million users in total. Tencent is more than just a social networking platform. Since developing an IM application 9 years ago, they have developed various online outlets including a web portal, online game, blog and wireless portal.
As Tencent and QQ’s user base keeps expanding, they are quickly becoming an everyday tool for the Chinese. Many Chinese companies are even using QQ to communicate with their clients.
Another reason for Tencent’s and QQs success is…
Continue Reading: Ever Heard of QQ.com?
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Aaron Wall of SEO Book has been kind enough to do an interview with us.
Instead of me asking him questions, I thought it might be nice for you to be able to ask him whatever you wanted about SEO. Submit your questions for Aaron Wall on our contact form.
You have until the end of […]
Continue Reading: Ask Aaron Wall Anything You Want!
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Over the last two months I have read dozens of lists predicting the top internet related marketing trends for 2008.
Most comment on a rise in social networking, an increase in internet cell phone use as well as an increased focus in all things local, including local search and local search engine optimization.
Here are 5 of […]
Continue Reading: 5 Internet Marketing Trends To Watch For
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Yesterday, Yahoo launched its social news site Yahoo! Buzz. It has immediately been labeled a Digg clone, but the one major difference is that all the stories will not be user submitted, but instead, they will be selected from a set of pre-approved publishers. The list of publishers will include both large news sources and niche blogs.
The buzz rating of a particular story will then be determined by a combination of users clicking on the “buzz up” button next to the story, as well as search patterns and trends. This may not generate the same variety of stories that are found on sites like Digg, but it will probably help weed out stories that are obviously spam.
Each day a few of the top Yahoo! Buzz stories will make it to the Yahoo’s main page. This would mean huge traffic boosts. While testing, Yahoo reported that a wired.com story it had promoted to its homepage, generated over 2 million unique hits in 2 hours…
Continue Reading: Yahoo! Buzz (Beta)
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As I have mentioned before on this blog, I run a small interactive agency called Kinoli. We receive many resumes and portfolios from students graduating from new media schools looking for an internship or their first real job.
In my opinion most of these soon to be new media graduates are not prepared to succeed […]
Continue Reading: The Problem With New Media Education and My Solution For It
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After many long nights staying up to 3 in the morning and then back up again at 8 AM, we finally launched our free shipping site. And hopefully with enough time for most of you to get some use out of it before Christmas hits.
We have created FreeShipping.org with the goal of being the best […]
Continue Reading: All Free Shipping Web Site Launches Today!!!
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couldn’t decide what to post about today, so here are 3 things I thought were worth sharing.
MoveOn.org Fuels Backlash Against Facebook’s Beacon
Beacon, the most controversial element of Facebook’s newly released Social Ad Program that automatically shares information about books, movies, or gifts you buy online with everyone you know on Facebook, is drawing privacy complaints. On Tuesday, social activist site MoveOn.org started it own Facebook group called “Petition: Facebook, stop invading my privacy!”. The group has already grown to over 10,000 members. MoveOn is also asking people to sign a petition demanding that Facebook protect people’s online privacy…
Continue Reading: Beacon, Quarterlife, and Nominee For Worst Commerical Ever
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In a few hours I’ll be boarding a plane heading to Tucson, AZ to spend Thanksgiving with some of my family.
But before I do that I want to wish all of you, our loyal readers a happy Thanksgiving.
Blast from my past
I will leave you with a Thanksgiving Flash game that I created with […]
Continue Reading: Dress The Turkey this Thanksgiving
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The New York Times was the first to announce that it will no longer be requiring its readers to pay for its TimesSelect service.
The Wall Street Journal followed suit with Walter Murdoch announcing that the Wall Street Journal Online will be offered free to its readers as well.
By making their content free, both papers predict a small loss in newspaper sales but both the NYT and the WSJ foresee a large increase in their online readership. By chosing to monetize their content through online ads and contextual search instead of a paid subscription model, both companies appear to agree that the paid subscription model was just not working.
In the face of easily accessible free news content all over the internet, it would be hard enough for the two companies to maintain their loyal readership and near impossible for them to convince new readers to pay for news on a subscription basis.
Continue Reading: NYT and WSJ Decide On Free Ad Supported Model
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Over the weekend a visitor to this Internet marketing blog requested that we implement the Top Commentators Plugin. He said that he would visit the site more often if we did.
We like the idea of more traffic and more comments so we implemented his suggestion and now show the top five commenters of the past week in our sidebar. As our blog grows we will expand our top commenters list from five to ten.
We invite you to visit the blog often and join the conversation.
Continue Reading: Get a Free Link from the Virtual Marketing Blog
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Yahoo has announced that it plans to acquire the online ad network BlueLithium for $300 million. This is an important and expected move by Yahoo to keep pace with Google, Microsoft and AOL who have also been aggressively buying advertising technology and networks.
BlueLithium is ranked as the fifth largest online advertising company in the US. It’s network grew based on the strength of its performance based display ads, meaning that advertisers only pay when people respond to a banner ad by taking some action like participating in a promotion or agreeing to receive more information about a product.
Continue Reading: Yahoo! Acquires BlueLithium for $300 Million
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While giving a speech at the Seoul Digital Forum, Eric Schmidt, Chairman and CEO of Google, was asked by a member of the audience “What is Web 3.0″? Watch this quick clip for the answer.
He starts by making a jab at the term Web 2.0, but then responds with a very insightful answer, that probably has more to do with Google’s than Web 3.0, if you can differentiate the two.
Continue Reading: Google CEO Eric Schmidt Answers “What is Web 3.0″?
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Welcome to the newly redesigned Virtual Marketing Blog. Along with the new design, we plan on introducing some exciting new content over the next few weeks. Probably the biggest change you will notice is an increase in the number of posts showing examples of the latest internet marketing campaigns.
The purpose of these posts is both to inspire and to provide useful examples of what companies large and small are doing to promote themselves. We will also be providing lots of exclusive content sourced directly from the interactive departments of prominent advertising agencies.
Continue Reading: The Future of the Virtual Marketing Blog
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What more could an advertiser want, a medium with a large highly targeted captive audience with seemingly very accurate viewer and listener data. But why aren’t advertisers flocking to podcasting like they do to so many other new mediums. Podcasters who attract weekly audiences numbering in the tens of thousands still struggle to find advertisers or sponsors if they are not affiliated with large media companies.
 The common complaint by many advertisers has been that there is no way to really know if their advertisement has been seen or heard, and they also want the ability to swap out old advertisements from shows once the ads have run their course. To ad to the difficulties, podcasts are as unpredictable in content as they are in length, and the content creators range from seasoned pros to outright amateurs.
Continue Reading: Making Podcasts More Advertiser Friendly
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Revver, the first user generated video site to offer ad revenue sharing, is adding a new impression based (CPM) advertising model for video creators. They will offer both post and pre-roll ads no longer than 15 seconds each. Videos must be at least 30 seconds to qualify for pre-roll. Revver will split ad […]
Continue Reading: Revver ads CPM model to online video ads
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Nielson/NetRatings announced this week that they will no longer issue web page rankings based on page views. They believe that “Total Minutes” and “Total Sessions” provide a more accurate impression on how much a visitor is engaged with your web page. Rival firm comScore places emphasis on unique monthly visits and includes total minutes as […]
Continue Reading: Nielson/NetRatings introduce new engagement metrics.
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