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'SEO for Wordpress' Archive
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When redesigning the Virtual Marketing Blog, we ran into a number of issues related to optimizing the site for search engines. One of those issues was the title tag.
The default title that come with Wordpress will likely leave a lot of your pages in Google’s supplemental results because the name of your blog appears at the beginning of each title on every page. By default the blog name appears first then some funny arrow and lastly the name of the post, archive or page. The most important information appears last.
Continue Reading: SEO for Wordpress Part 1: Title Tags
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This is the second part of my series on SEO for Wordpress. The first part was on title tags.
The H1 Tag
After the title tag, the H1 tag is the most valuable on-page asset in influencing the search engines.
Most Wordpress themes have the same H1 tag on every page of the site because there is one header.php file that is used for each page. In this header.php file the name of the blog is surrounded by H1 tags. That will work great for the home page, but not for every other page on the site. For all other pages, we will want to put the title of the page in the H1 tag.
Continue Reading: SEO for Wordpress Part 2: Header Tags
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This is the third part of my series on SEO for Wordpress. The first two parts were on title tags and header tags.
Filenames Important To Search
Since the filename of a page is an important factor in search engine algorithms it is important that we name our pages appropriately.
Ideally we want the main keywords of our article separated by dashes. For example, a good name for this page would be ‘wordpress-file-names’ or ’seo-wordpress-file-names’.
Continue Reading: SEO for Wordpress Part 3: Filenames
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This is the fourth part of my SEO for Wordpress series. Previously I wrote about title tags, header tags and filenames.
Even though the meta description tag is less relevant for influencing search results than it was a few years back, it can still play an important role in bringing traffic to your site.
Most search engines put the first 190 characters of your meta description tag below the linked title of your page in their search results. If written in a compelling manner, combined with your title tag it may draw searchers into your site.
Continue Reading: SEO for Wordpress Part 4: Meta Description
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This is the fifth part of my SEO for Wordpress series. Previously I wrote about title tags, header tags, filenames and meta descriptions. Today I am writing about duplicate content issues for Wordpress blogs.
What’s Wrong With Duplicate Content?
When search engine bots see duplicate content, they try to determine the original source so that they can choose which version to display in the search results. Duplicate content is often associated with content theft, spamming, splogging (example of splog: http://howtoblog.cc/?p=254) and other SEO bad practices, so it is possible that a site or pages within a site can be penalized.
Continue Reading: SEO for Wordpress Part 5: Duplicate Content
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This is the sixth part of my SEO for Wordpress series. Previously I wrote about title tags, header tags, filenames, meta description and duplicate content.
Today I am writing about a Wordpress plugin that allows you to modify the default number of posts displayed by the Wordpress loop before it creates a new page.
By default, the number of posts displayed by the Wordpress loop before it creates a new page is the same for all pages that list multiple posts. (ie. home page, category pages, search page)
This can have a negative effect on our SEO efforts because it places less importance on our older posts by putting them a few pages deep.
Continue Reading: SEO for Wordpress Part 6: Organizing Category Pages
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