One of the main themes from the comments on the 3 Things I’ve learned over the past 2 Months post is how to get influential blogs to write about you.
I hope to address that with this post.
If you want influencer’s to talk about you, you must give them a reason to write about you. [...]
Everyone’s talking about SEO: do this, do that, create good content…
You see…today, in order to succeed in internet business; it is NOT ENOUGH to create good content. Yeah, that’s right, it is NOT ENOUGH to create good content.
You have to go beyond creating good content, you need to create entertainment, but not to the price [...]
Contests can be seen as a stunt. In my opinion - a stunt is something new and out of the ordinary that catches peoples attention, and when it comes to marketing, if done correctly a stunt can generate a lot of positive attention.
Contests can be used to attract people to your website, to build [...]
You may have noticed that I haven’t been writing as much on this blog over the past couple months. That’s mostly due to us being extremely busy on some client projects and a personal project.
In that time I’ve learned a few things about internet marketing that I’m going to share with you now.
1. Social media [...]
Over the past year I have purchased a few after market domain names. It amazes me how many times I am given the option to rent the domain name if I can’t afford to buy it.
One domain I wanted to purchase had an asking price of $695 and a 1 year rental price of [...]
One of the many perks to having a blog with a decent amount of traffic and the word ‘marketing’ in the title is that publishers send you books for free.
In the last month I received Accidental Branding by David Vinjamuri and 2011: Trendspotting For The Next Decade by Richard Laermer who coauthored Punk Marketing. [...]
Todays post is not necessarily about endorsing one companies line of products, but more importantly how internet marketers can use a variety of products and mediums to enhance their internet marketing.
Using design, photography, and video can significantly increase the effectiveness of an online marketing campaign. And now that Google and the other major search engines are embracing universal search, both images and video will begin to have a greater impact on search engine optimization.
Adobe was already a leader in design and photography applications, but when they bought Macromedia in 2005, and acquired Flash, Dreamweaver, Director and Fireworks, they instantly became the leading provider of website creation applications as well. Becoming familiar with the different tools that are available can be useful to online marketers, even if you never plan to be hands on with them yourself.
When starting a new website choosing a domain name will be one of the most important decisions to make. There are a few things to consider before registering a new domain name. A good domain name can increase your websites traffic; hence there are a few simple strategies and basic factors to follow for this [...]
Tax season is fast approaching, and I was impressed to see both TurboTax and H&R Block using internet marketing as a way of promoting their products and services, in two very different ways.
TurboTax has partnered with YouTube and BrickFish to create “Tax Laugh” a unique online video contest.
There are two parts to this contest. The first is to submit a funny tax related video for chance to win $10,000 and open for comedian Joy Moh.
The second part of the contest is the “Taxlaugh Promoter” campaign, where TurboTax has created incentives for internet promoters to take an active role in driving Word-of-Mouth about the contest.
After many long nights staying up to 3 in the morning and then back up again at 8 AM, we finally launched our free shipping site. And hopefully with enough time for most of you to get some use out of it before Christmas hits.
We have created FreeShipping.org with the goal of being the best [...]
One Laptop Per Child is on a mission to give one connected laptop to every school-age child living in a developing country.
They have developed a very remarkable laptop that is extremely durable, energy efficient, functional, well designed and fun to use.
Between November 12 and November 26, for a donation of $399 one XO laptop [...]
One of the most staggering statistics from the 20 internet marketing statistics I posted about a couple days ago is that 61% of online consumers are more likely to shop online with a retailer that offers free shipping than one that doesn’t.
This statistic should be a wake-up call to retailers that don’t offer any type of free shipping. Those who aren’t offering free shipping might might want to consider increasing their prices slightly so that they can offer free shipping to their shoppers.
Last week I asked my sister-in-law what she looks for when shopping online. She quickly responded, “I like to shop at places that have free shipping.”
As many of you probably know the last issue of Business 2.0 came out this month. I really enjoyed Business 2.0 because it had very relevant information for internet marketers and it had become a good source of blog material.
Needing a replacement magazine, I decided to give the November issue of Fast Company a [...]
Internet marketing has proven to be very effective when it comes to promoting social, charitable, and environmental causes, and blogs have played a major role in making this possible for marketers who are on a small budget.
Blog Action Day is a great example of an initiative with next to no funding, that has gone viral by asking bloggers to do what they do best, talk passionately about a subject.
Blog Action Day was started by Collis Ta’eed, Leo Babauta, and Cyan Ta’eed based on the idea of how great it would be if bloggers all around the world were talking about the same issue on the same day. All three are passionate about the environment, and they knew it was a popular subject, so they decided to make the environment the theme for Blog Action Day 2007.
Collis Ta’eed wrote a great post on the NorthxEast blog that describes in great detail how Blog Action Day got started.
He describes how they turned an idea into a global internet campaign in less than three months.
With the release of Halo 3 fast approaching, I thought I’d take a look at how Microsoft and Bungee used the internet to promote the third iteration of its most popular title.
Microsoft and Bungee followed a 5 Phase campaign, involving both online and offline marketing. It started with a TV ad that aired during Monday night football called “Starry Nights”.
The commercial was soon uploaded to youTube, and has received 3,781,245 views at the time of this posting.
Having a good press section on your web site can do wonders for your off line and online public relations efforts.
The goal of a press section is to make it easier for the media to write about your company/services in their newspapers, magazines, blogs, evening news, television shows, radio… Press sections save time for [...]
With the Simpsons Movie release only one week away. Here is a quick round up of their marketing efforts both on and offline. My favorite is Monty Burns takeover of JetBlue’s Blog.
The Official Simpsons Movie Web Site
The Official Simpsons Marketing Partner Site
Xbox Contest
JetBlue Contest
Be an Animated Simpson 7-11 Promotion
List of 7-11s to [...]
Constant Contact, a provider of on-demand email marketing solutions for small businesses, today announced that it has filed a registration statement with the Securities and Exchange Commission relating to a proposed initial public offering of its common stock. Upon effectiveness of the registration statement, the common stock is expected to trade on the NASDAQ [...]
No matter how great your products, services, or websites are, you’re not likely to succeed in your online business if you don’t use at least basic marketing tactics. Marketing is how you make customers, clients, or visitors aware of your online business, and how to convince them to buy or keep coming back.
Here are five [...]
Coupons can be an excellent way to drive sales, but it takes more than just making the coupon to realize the full effect. Below are some ways of distributing the coupon code, which will in turn increase sales during and after the promotion…
