'Case Studies' Archive

Biodegradable Diapers and Online Video Marketing

In the February 2008 issue of Inc. Magazine there is a short article about how gDiapers is using online videos to help promote their eco-friendly diapers.
As a new dad I was very interested in the product, and as an internet marketer I was interested in the marketing side of this story. I had to investigate […]

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Free Samples Equals Viral Marketing Success

My company Kinoli handles the Internet Marketing for Petfresh, makers of the healthiest dog food on the planet. We recently redesigned the web sites for their two brands, Homestyle Select and Deli Fresh.

After launching the new Homestyle Select web site, we sent an email to a list of veterinarians encouraging them to check out the web site and fill out an online form. In return they would receive a free sample of Homestyle Select. The only way to access the free sample form was through the link provided in the email.

A few weeks after we sent the emails to our list of veterinarians our client noticed that they received a few hundred submissions for free samples in the time span of a couple hours.

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Internet Marketing Case Study: Wakamow Heights Bed & Breakfast

In April 2006 my parents sold the house they had lived in for the past twelve years and purchased an historic mansion in Moose Jaw, Canada.

Originally built in 1908 by one of the wealthiest men in the city, the 3-story mansion has been a bed and breakfast since 2001.

Seeing that Moose Jaw had become a tourist hot spot over the past decade my parents intended to keep running it as a bed and breakfast.

I volunteered to help them with their marketing efforts and this case study outlines the things we did to improve the profitability of the business.

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