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Hyudai has just launched a new ad campaign, and instead of featuring its cars it has opted for an honest and somewhat sarcastic approach to marketing itself.
The “Think about it” campaign is challenging people to think about what really makes a good car and to also reflect on how cars are being marketed to them.
The campaign by Goodby, Silverstein & Partners will include online, print, out of home, and TV ads, as well as the web page www.thinkaboutit.com.
Continue Reading: Lattes vs. Airbags “Think About It”
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Here is the final version of the partial user generated - partial Google staff created Gmail video.
The video is far from polished, and isn’t trying to deliver some finely crafted corporate message. It’s simple, fun, and after being online for only 2 days has 1.4 million views and growing.
This is a great example of what can happen if you invite your audience to participate.
Continue Reading: Google Gmail Behind the Scenes Video
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Since redesigning this Internet marketing blog, we’ve received numerous comments about our animated favicon.
A favicon is a 16×16 pixel icon that is displayed in the address bar, on tabs and in bookmark lists of your browser.
In this post I will show you how to put a favicon that animates on your web site.
Continue Reading: How to Create an Animated Favicon
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There has been a lot of buzz over the last couple days about Seth McFarlane (creator of Family Guy), and Raven Symone, (star of the Disney’s That’s So Raven) deciding to use Google Adsense to distribute their original video content. Seth McFarlane is planning on creating 50 animated shorts and Raven Symone is producing a series of short “how-to” videos. The videos will appear in a video box on a targeted webpage that the viewer will have to click to play. Each video will be accompanied by banner advertising and either a pre-roll or post roll video ad. There has not yet been any mention of product placement, or specific brands tied to the project.
Continue Reading: Using Google Adsense to Distribute Video
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Time is running out to enter the latest user generated ad contest. The deadline is August 6th. The top 15 will be voted on by the public starting August 26th. The top 5 will be seen on TV and the winner will receive $57,000. Is the user generated ad just a trend, or is it on its way to becoming a standard advertising practice?
At this point there doesn’t seem to be a lot of online buzz around this campaign unless of course you visit youTube.
Continue Reading: Heinz Top This TV Challenge
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MSNBC.com is partnering with Pulse 360’s Publisher’s Vertical Network (PVN), to launch a MSNBC.com Politics and a Today Show advertising network. Both networks will offer a combination of content, advertising and sponsored links.
They are touting this as an alternative to Google’s Adsense for small online publishers that want to increase their revenue and “enhance their webpage”. They are offering a variety of content and advertising formats including; video boxes, stories boxes and sponsored link boxes.
Continue Reading: Should you Switch from Adsense to MSNBC.com’s New Ad Networks?
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You may soon notice something is different in the candy aisle. The new Smarties boxes are now all white.
Continue Reading: Design the Next Smarties Box
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With the recent launch of the iPhone and many more Americans having access to the mobile internet, it’s time to start thinking about landing pages for mobile phones. Whether you use a wordpress plugin or redirect mobile traffic to a subdirectory, there are some common changes and points that you need to be aware […]
Continue Reading: Optimizing Websites for Mobile Phone Traffic
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FeedBurner Stats PRO is now free service.
FeedBurner MyBrand, a service that allows users to control the URL of feeds is now free as well. Many complain about the feedburner branded feed url. Instead of http://feeds.feedburner.com/VirtualMarketingBlog, users can customize what it looks like. TechCrunch says:
Being able to keep ownership of a feed complete […]
Continue Reading: FeedBurner Pro Services Now Free
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It seems RSS feeds and blogs are starting to catch on in the marketing and corporate world. For example, the marketing team over at Quicken Loans has a Quicken Loans Blog, called What’s The Diff. While traffic seems to be low (see Alexa graph comparison to this site below), the design is professional, […]
Continue Reading: Companies Using Blogs for Marketing
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Google has just released the Ad Creation Marketplace to the public.
Everything appears to be running smoothly. Prices are actually amazingly affordable for many companies and this is definitely the right move in order to expand video advertising. At the time of this writing, the cheapest is Spotzer Media, which charges $999 to $1999 […]
Continue Reading: Google Ad Creation Marketplace Launches
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I’ve been reading reports over the past few days stating that MyBlogLog will be rebranding itself. Back in January, Yahoo! bought MyBlogLog for a rumored $10 million. I would think the rebranding will integrate MyBlogLog with Yahoo!’s other services as well as a possible name change (YahooBlogLog, MyYahooLog, etc) to further integrate the […]
Continue Reading: MyBlogLog to be Rebranded
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Branding has always been important in marketing, but is one of the most overlooked aspects of internet marketing. A number of popular “web 2.0″ websites, services, and companies have been emerging with names that, well, do not even make sense. It’s understandable, because many start-ups do want to dish out thousands of dollars […]
Continue Reading: How to Name Your Website or Company “Web 2.0″ Style
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While choosing a business name is important for any small business startup, online businesses also need to choose a domain name to correspond with a business name. Before thinking about your actual domain name, it’s important to choose an effective business name. A high quality business name will be:
Marketable and able to adapt to various […]
Continue Reading: Choosing a Business and Domain Name
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While a relatively new marketing concept, avatar advertising seems to be having a positive impact on the sites which venture into this relatively untested marketing method. I first came across it at the beginning of December, on the digitalpoint forums, when two major directories, site-sift.com and sevenseek.com, bought a number of the members avatars. […]
Continue Reading: Marketing Through Avatars
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