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'Dave Rigotti' Archive

 
 

CJ.com Releases API, Web Services Center


ValueClick Inc’s (VCLK) Commission Junction, one of the most well-known affiliate networks, has announced the release of Web Services APIs for their publishers. The new APIs, Publisher Commission Report and the Real-Time Commission Report, enable publishers to pull daily and real-time commission data respectively in the specific formats they need to move their businesses [...]

Continue Reading: CJ.com Releases API, Web Services Center


       Posted in: Affiliate Marketing
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
August 2, 2007       
 
 
 

Viral Marketing 101


Wikipedia defines viral marketing as:

marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.

Continue Reading: Viral Marketing 101


       Posted in: Viral Marketing
     by: Dave Rigotti
Your Thoughts? [ 7 ]      
July 31, 2007       
 
 
 

MediaWhiz Takes Over AuctionAds


MediaWhiz, the company behind Text Link Ads, have purchased Jeremy (Shoemoney) Schoemaker’s majority share in AuctionAds, to fully acquire the company. Jeremy and MediaWhiz launched the website back in March as a partnership.

Continue Reading: MediaWhiz Takes Over AuctionAds


       Posted in: Advertising, Affiliate Marketing
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 27, 2007       
 
 
 

Microsoft Acquires AdECN


Microsoft has announced that it as acquired AdENC. AdECN serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising. It has about 30 employees and is based in California.

Continue Reading: Microsoft Acquires AdECN


       Posted in: Advertising
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 26, 2007       
 
 
 

Free Webinar - Managing SEO for Big Sites, Big Brands


On Thursday, August 2, 2007 at 1:00 PM EDT (10:00 AM PDT) Chris Sherman, Executive Editor of Search Engine Land will be doing a free webinar titled Managing SEO for Big Sites, Big Brands.
Here is a little description of it:
How do you effectively manage search engine optimization (SEO) for a website when it reaches across [...]

Continue Reading: Free Webinar - Managing SEO for Big Sites, Big Brands


       Posted in: Events
     by: Dave Rigotti
Your Thoughts? [ 2 ]      
July 22, 2007       
 
 
 

Google Print Ads Live


DigitalTrends is reporting that Google Print Ads is now live.
If you aren’t familiar with Google Print Ads it is Google’s new advertising network that connects advertisers with newspaper publishers.
DigitalTrends said:
Google launched the program back in November in a test run with 50 print newspapers and a small group of advertisers. Now, Google is through the [...]

Continue Reading: Google Print Ads Live


       Posted in: Advertising
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 18, 2007       
 
 
 

QotW for Week of 7/16/2007


How are you improving conversion rate?

Continue Reading: QotW for Week of 7/16/2007


       Posted in: Questions
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 16, 2007       
 
 
 

2008 SEO Checklist


With 2008 just a few months away, it’s time to start thinking about what your goals and strategies are going to be. Here are a few tips and tricks for SEO (okay, I threw a few other tips in there as well).

Optimize for Mobile Phone Traffic
With the iPhone taking the mobile spectrum by storm, [...]

Continue Reading: 2008 SEO Checklist


       Posted in: Advertising, Affiliate Marketing, Link Building, SEO
     by: Dave Rigotti
Your Thoughts? [ 2 ]      
July 15, 2007       
 
 
 

ReviewMe Launches Advertorials


ReviewMe launched a new service today called Advertorials. The new service allows advertisers to order blog posts like their current offerings with the difference being the advertiser writes the post. ReviewMe says that Advertorials are an “advertisement written in the form of an objective opinion editorial, and presented in a printed publication usually [...]

Continue Reading: ReviewMe Launches Advertorials


       Posted in: Advertising, SEO
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 11, 2007       
 
 
 

Virtual Marketing Blog News - Some Big Stuff!


In addition to the free marketing magazines available, there is some big news. Virtual Marketing Blog just cracked into Alexa’s Top 100,000 websites! Also, earlier this week the number of RSS subscribers has topped 100 for the first time! And on top of all that, you can now subscribe to the RSS [...]

Continue Reading: Virtual Marketing Blog News - Some Big Stuff!


       Posted in: Uncategorized
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 10, 2007       
 
 
 

QotW for Week of 7/09/2007


A site recently launched that allows you to buy blog comments for search benefit. It has gotten some notable coverage on John Chow and Problogger.
So, are you for or against buying blog comments for search engine optimization benefit?
Technorati Tags: blog commenting, blog spam, buy blog comments

Continue Reading: QotW for Week of 7/09/2007


       Posted in: Questions
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 9, 2007       
 
 
 

In-Game Ads to Reach Nearly $1 Billion by 2011


According to a new report published by Yankee Group analysts, in-game advertising could climb to $971.3 million by the year 2011, up from just $77 million in 2006 and $56 million in 2005.
Gamasutra, a website about the art and business of making games, said that:
According to the group’s latest report, ‘Advertising and Games: 2007 In-Game [...]

Continue Reading: In-Game Ads to Reach Nearly $1 Billion by 2011


       Posted in: In-Game Advertising
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 8, 2007       
 
 
 

Video Search Engine Optimization


With the new updates at Google, companies using YouTube to advertise, and video use up, it’s time to start thinking on how to get videos to rank well organically.
Like any other organic search project, you need to write quality title tags. However, since your main purpose is people not search engines, you’ll [...]

Continue Reading: Video Search Engine Optimization


       Posted in: Advertising, SEO, Social Networks, Viral Marketing
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 8, 2007       
 
 
 

Virtual Marketing Blog MyBlogLog Shoutout


It’s time for another shoutout for the Virtual Marketing Blog MyBlogLog group new members. The community is at 40 members, but I’d like to see that at 100+ by September. Anyways, here are the last 5 people to join the community:

CreativeAgentVA has a website on Real Estate Virtual Marketing.
TheEdgeVA authors a Virtual Assistant [...]

Continue Reading: Virtual Marketing Blog MyBlogLog Shoutout


       Posted in: Other
     by: Dave Rigotti
Your Thoughts? [ 6 ]      
July 7, 2007       
 
 
 

Apple iPhone Theme and Plugin


Only a few days after I talked about optimizing for mobile phone traffic, someone has released a theme and plugin for the iphone called the iWPhone. It’s still in beta, but the iWPhone WordPress Plugin and Theme automatically reformats your blog’s content for optimized viewing on Apple’s iPhone. It detects the iPhone’s User Agent [...]

Continue Reading: Apple iPhone Theme and Plugin


       Posted in: Other
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 7, 2007       
 
 
 

A Look At Video Advertising


TechCrunch has a great post called Video Ads: Every Startup Has A Different Solution that’s well worth checking out.
Here is an excerpt:
Coming up with a kick ass, scalable ad platform solution for social video that satisfies the needs of publishers, advertisers, and viewers is only a piece of the problem. While finding the most [...]

Continue Reading: A Look At Video Advertising


       Posted in: Advertising, Social Networks
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 6, 2007       
 
 
 

Contstant Contact Files to Go Public


Constant Contact, a provider of on-demand email marketing solutions for small businesses, today announced that it has filed a registration statement with the Securities and Exchange Commission relating to a proposed initial public offering of its common stock. Upon effectiveness of the registration statement, the common stock is expected to trade on the NASDAQ [...]

Continue Reading: Contstant Contact Files to Go Public


       Posted in: Advertising, Promotion
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 6, 2007       
 
 
 

Let’s Exchage Links and Subscribe by Email


I’m looking for exchange links with a few related sites, so if your website is a pagerank 3+ and is internet marketing related, please contact me.
My sites statistics:
Pagerank: 3
Alexa: 100,000
Technorati: 17,000
On an unrelated note and thanks to FeedBurner, you can now subscribe with your email address to Virtual Marketing Blog! And in case you [...]

Continue Reading: Let’s Exchage Links and Subscribe by Email


       Posted in: Advertising, SEO
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 6, 2007       
 
 
 

Clickable Lands $3 million in Funding


Clickable, maker of a web-based dashboard to help advertisers steer their online marketing campaigns, has closed on a $3 million series A financing round led by Pequot Ventures and Union Square Ventures.
The sites software lets advertisers track and analyze online campaign spending, performance, as well as set up automated alerts to be informed as conditions [...]

Continue Reading: Clickable Lands $3 million in Funding


       Posted in: Advertising, Pay Per Click
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 6, 2007       
 
 
 

1800Flowers Launches .mobi Website


Today, 1800flowers.comlaunched a mobile phone version of their website at 1800flowers.mobi.
1800flowers.mobi allows users to shop for flowers by a variety of occasion categories, including birthdays, anniversaries, get well and same-day delivery. If users have an existing account at 1800flowers.com, they can access it from the 1800flowers.mobi site; additionally, they can check an order’s status directly [...]

Continue Reading: 1800Flowers Launches .mobi Website


       Posted in: Advertising, Other
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 5, 2007       
 
 
 

Free MultiVariate Testing with Google’s Website Optimizer


Google has a service called Website Optimizer. It’s Google’s free multivariate testing application that helps increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content. In short, you can test sections of websites for the best conversion rate. This is something only larger companies have had [...]

Continue Reading: Free MultiVariate Testing with Google’s Website Optimizer


       Posted in: Research
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 5, 2007       
 
 
 

SearchAnyway PPC Blog Review


The Search Anyway Blog is a search engine marketing and SEO blog run by the Search Anyway team, which is a PayPerClick search engine.
The blog is pretty well done and it has a great balance. There are news releases but also opinion, research, and other posts. There is also a great balance between [...]

Continue Reading: SearchAnyway PPC Blog Review


       Posted in: Pay Per Click, Reviews
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 4, 2007       
 
 
 

Happy 4th of July



Continue Reading: Happy 4th of July


       Posted in: Other
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 4, 2007       
 
 
 

Leveraging Nofollow To Your Benefit


Here is a cool video about leveraging nofollow to your benefit. In short, nofollow pages like about us, sitemap, privacy policy, etc (pages that don’t generate money) and keep money generating pages followed. This will increase PageRank on those money generating pages. Great idea, but I’m not sure how much that is [...]

Continue Reading: Leveraging Nofollow To Your Benefit


       Posted in: SEO
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 4, 2007       
 
 
 

Optimizing Websites for Mobile Phone Traffic


With the recent launch of the iPhone and many more Americans having access to the mobile internet, it’s time to start thinking about landing pages for mobile phones. Whether you use a wordpress plugin or redirect mobile traffic to a subdirectory, there are some common changes and points that you need to be aware [...]

Continue Reading: Optimizing Websites for Mobile Phone Traffic


       Posted in: Branding, Research, SEO
     by: Dave Rigotti
Your Thoughts? [ 4 ]      
July 4, 2007       
 
 
 

FeedBurner Pro Services Now Free


FeedBurner Stats PRO is now free service.
FeedBurner MyBrand, a service that allows users to control the URL of feeds is now free as well. Many complain about the feedburner branded feed url. Instead of http://feeds.feedburner.com/VirtualMarketingBlog, users can customize what it looks like. TechCrunch says:

Being able to keep ownership of a feed complete [...]

Continue Reading: FeedBurner Pro Services Now Free


       Posted in: Advertising, Branding, Social Bookmarking
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 3, 2007       
 
 
 

Local.com Awarded Patent


According to Techcrunch and confirmed by the USTPO, Local.com has been awarded a local search patent. TechCrunch says:
According to the text of the patent, it covers what they term “Enhanced Directory Assistance”, which will deliver keyword specific ad referrals based on user input via operator, SMS, WAP, or voice.
Very cool and good for them. [...]

Continue Reading: Local.com Awarded Patent


       Posted in: SEO
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 2, 2007       
 
 
 

Yahoo Launches Smart Ads


Yahoo announced a new service to it’s search marketing called Smart Ads.
Yahoo! SmartAds is powered by Yahoo!’s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests. For example, if a user is browsing for hybrid cars in Yahoo! Autos and [...]

Continue Reading: Yahoo Launches Smart Ads


       Posted in: Advertising, SEO
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
July 2, 2007       
 
 
 

QotW for Week of 7/02/2007


Are you going to be attending any internet marketing conferences in the 2nd half of 2007?
I’m taking a look at SES San Jose, PubCon, Ad:Tech, and a few others, though I don’t think I’ll be going.

Continue Reading: QotW for Week of 7/02/2007


       Posted in: Events, Questions
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 2, 2007       
 
 
 

Godaddy Coupon and Other Offers


You can get some GoDaddy Coupons at Coupons For Everyone.
I’ve been contacted by CJ.com that my account will be suspended soon for inactivity. Ops. So, here are a few services (affiliate links) that you might be interested in. Give them a look.
Spy on the competition and download the keywords they use in [...]

Continue Reading: Godaddy Coupon and Other Offers


       Posted in: Affiliate Marketing, Other
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
July 1, 2007       
 
 
 

My First Impressions of iPhone


I took off work on Friday at 2pm to go wait in line for the Apple iPhone. I was pretty excited - I watched all the videos, had been reading the top articles about the iPhone, plus my old phone is pretty much dead. I strolled into the store at around 6:15pm and [...]

Continue Reading: My First Impressions of iPhone


       Posted in: Other
     by: Dave Rigotti
Your Thoughts? [ 6 ]      
July 1, 2007       
 
 
 

Free Marketing Magazines Through Virtual Marketing Blog


I’d like to announce that this internet marketing blog has entered into a partnership with TradePub / NetLine to bring free marketing materials and magazines.
Please be sure to read all necessary documents before signing up, but also please enjoy the materials. For a full disclosure, I DO get a small commission on each publication [...]

Continue Reading: Free Marketing Magazines Through Virtual Marketing Blog


       Posted in: Other
     by: Dave Rigotti
Your Thoughts? [ 1 ]      
June 30, 2007       
 
 
 

Stop Spam on Your Blog with Akismet


Today Akismet blocked its 1,000th spam comment on this blog. I like to give credit when due, so I’d like to thank Akismet. You’re a total time saver.
Along those same lines, I wonder how effect “spam” blog commenting is. Would anyone like to comment if they know (non spam comment of course). [...]

Continue Reading: Stop Spam on Your Blog with Akismet


       Posted in: Other
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
June 30, 2007       
 
 
 

Get Indexed and Ranked in 24 Hours on Google


Over the past few months I’ve been experimenting (informally) on how to get a site indexed and ranking in Google within 24 hours. I was able to successfully achieve front page listings on Google in 14 hours for a 2 word term that had 5,000 exact matches. It wasn’t a major keyword, but [...]

Continue Reading: Get Indexed and Ranked in 24 Hours on Google


       Posted in: Advertising, SEO, Social Bookmarking, Social Networks
     by: Dave Rigotti
Your Thoughts? [ 3 ]      
June 29, 2007       
 
 
 

How to Write Solid Title Tags That Increase Search Rankings and Traffic


Rand Fishkin of SEOmoz.org said to me in an interview that the title tags are the most important ranking factor in organic search engine optimization. Personally, I think it’s the third most important ranking factor (inbound links and terms on site I consider to be more important), but it’s still EXTREMELY important. So [...]

Continue Reading: How to Write Solid Title Tags That Increase Search Rankings and Traffic


       Posted in: Advertising, SEO
     by: Dave Rigotti
Your Thoughts? [ 0 ]      
June 28, 2007       
 
 
 

How to Increase PageRank


I’m asked and I see postings on the DigitalPoint forums all the time on how to increase PageRank. We don’t know a lot about PageRank, but we do know some. For example, we know that inbound links help increase PageRank, but we just don’t know the exact formula.
If you didn’t know, [...]

Continue Reading: How to Increase PageRank


       Posted in: SEO
     by: Dave Rigotti
Your Thoughts? [ 8 ]