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Just over a week ago Aaron Wall of SEOBook.com agreed to do an interview with us.
We thought it might be nice for you, our loyal readers and participaters (new word I just made up) in this blog to ask him any questions you had relating to SEO.
Below are the seven questions and answers he gave us. Thanks again to Aaron for the interview.
Virtual Marketing Blog: In the past year or so, we’ve seen Google penalize the Page Rank on directories, sites that sell links, and sites that do paid reviews. It seems like with every Google update they go after something new that they don’t like. What can we expect Google to go after next?
Aaron Wall: I think the next big issue is content quality and affiliate websites. They have already crushed a lot of affiliate websites, but they will probably crush a lot more of them this year and next.
VMB: Do links from websites that have been penalized Page Rank by Google carry less link juice than before they were penalized? Or is Google just lowering their PR to make it harder for them to sell links and reviews?
AW: I think it depends on how and why they are penalized. In most cases if it involves manual intervention then yes the ability to pass PageRank is diminished. But if it is an automated filter for something like duplicate content they may still pass link weight.
VMB: My website is about 4 months old and ranks #6 in Google.com for my main keyword which is also my domain name. On all international Google searches (ie google.ca, google.co.uk…) it ranks #1 or #2 for that keyword. It is estimated that the keyword gets searched about 1000 times per day. Any ideas why my site ranks lower on Google.com than on international searches?
AW: I mentioned some of the differences between Google.com and international Googles in this blog post.
The key points were:
- domain link authority and domain trust scores matter less in international search results (and thus matter more on Google.com)
- exact match domains (and any other sites that were near the top of Google.com search results with relatively low authority scores) tend to rank higher in international results than on Google.com
VMB: Do you have any tips for how to optimize online videos to rank well?
AW: I just wrote a whole article about that for another recent interview here.
VMB: I have a website that was doing well in Google and then a week ago all of my sub pages stopped getting traffic from Google. The home page still does well but I get no traffic from Google for all other pages. What could have caused this, and how do I get my sub pages to rank again?
AW: There are a number of potential causes
- hosting issues
- robots.txt
- proxy attack or other canonicalization issues
- some sort of automated or manual penalty or filter
You really can’t be sure until you do research on the specific case.
VMB: Why should someone who has read your ebook want to join your exclusive training community?
AW:Well perhaps they have questions like that last one which require some in depth investigation, or they want information specific to their websites and their web strategy. The interactive nature of our training program and forums adds a lot of value. There is only so much value you can get out of a static document, and if a book grows to hundreds of pages it may be easy to skip over some of the important parts. Our online training program is cross referenced for context, but still allows you to learn in chunks.
VMB: What are the main staple of blogs/websites that you read on a regular basis?
AW:About 100 of them honestly. I subscribe to:
- a few news RSS feeds like the Goog and Yhoo feeds from Yahoo! Finance and NPR
- some tech feeds like Techmeme and TechCrunch
- some link searches and other vanity searches
- a few invstment sites like Paul Kedrosky and The Big Picture
- many marketing and/or SEO related sites including Seth Godin, Copyblogger, Gappingvoid,Seven Mile, WebmasterWorld, Wiep.net, Werty.net, BlogStorm, ShoeMoney, SEOmoz, Blue Hat SEO, Search Engine Land, Search Engine Roundtable, Toprank Marketing Blog, SEO by the SEA, Bob Massa’s Ask the SEO Guru, Tropical SEO, Johnon.com. Martinibuster, Sugarrae, Stuntdubl, Out of My Gord, John Battelle’s Searchblog, Got Ads, Traffick, Skrentablog, Wolf Howl, Ramblings About SEO, Greg Boser, David Naylor, Oilman, SEO Blackhat, Jim Boykin, Slightly Shady SEO, and a bunch of others really.
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