The National Parks Conservation Association recently launched a campaign to elect a bear for president, in hopes of getting the presidential candidates to address national park issues while on the campaign trail.
The NPCA has relied heavily on viral videos, and the internet to promote the campaign.
Y&R Chicago created several pro-bono videos for the campaign. The humorous videos offer testimonials, by people and animals alike, supporting Teddy’s position on the national parks… and urging voters to ignore the fact that he does not wear pants.
While the campaign videos are clearly tongue-in-cheek, the message to make national parks a national priority can be heard throughout each video. NPCA has posted Teddy’s new campaign videos on the candidates’ website, on his MySpace page, and on YouTube. The videos help to engage a younger audience and build support for a continuously growing campaign.
The NPCA is also using the videos as a call for action. There is a “Take Action” link next to each video on Teddy’s site, which encourages visitors to sign a petition asking the candidates to make national parks a national priority. So far, over 45,000 Americans have signed the petition and copies have been mailed to each candidate, along with a questionnaire about the parks. Presidential candidates John McCain, Hillary Clinton and Barrack Obama recently responded to the questions with their plans for restoring the parks before the National Park System centennial in 2016.
Teddy has my vote.
Teddy Mather Testimonial #1
Teddy Mather Testimonial #2
Teddy Mather Testimonial #3
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