|
HoneyShed.com is the furthest thing from traditional online advertising I have seen.
When you arrive at the site a large video stream will begin playing, starring a bunch of 20 something guys and girls who look like they’ve just been pulled out of a 1980’s fashion magazine.
At first it might seem that they are just hanging out and goofing off, but you will soon realize, they are trying very hard to sell you products.
If you like the product they are promoting, there is a link off to the right side of the screen showing the price, and giving you the option to buy it or stash it for later.
HoneyShed: Airforce 1 Supreme
Besides watching the video stream, visitors can select different channels including; Daily Specials, New This Week, Beauty, DVDs, Tech and Toys, Girl Fashion, Kicks and Lids and Fun Shit.
This is affiliate marketing taken to the extreme, and HoneyShed only gets paid when visitors to the site buy something or click to find out more information about a product. Using video to sell products online is nothing new, and we can expect to see more and more of this as more marketing dollars are shifted online.
One of the main ideas behind HoneyShed.com is that they are trying to blend branding and entertainment in an effort to sell products. My major concern is, are these videos entertaining enough to attract an audience? When shopping for a shoes, will someone in their target audience (18-35) actually visit the site to watch videos on a small selection of shoes, or will they go to a mass reseller like shoes.com where they can choose from hundreds shoes and probably get them cheaper?
HoneyShed.com is joint venture between Publicis, Digitas and Drogba5 and was launched in May 2007. David Droga, creative chairman of New York City based agency Droga5 is also responsible for the viral video hoax of Mark Ecko tagging Airfore One. The video stunt was anonymously posted on 20 sites and within 24 hours it had spread to over 3500 sites. The video became a major story on network news, and so far the video has had a total audience of over 115 million with $0 spent on media buys.
Spread the word:      
If you like this post, then consider subscribing to our full feed RSS.
|
