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The Weekender: End The Year With Online Video

We will be taking a break from posting over the holiday season, so check back with us in January ‘08 for some fresh new content. Thanks for reading, and if you haven’t already, subscribe to our RSS feed.

WebVideoReport.com did a great survey on the cost of online video advertising. The prices range from $90 CPM for a 15 sec preroll ad at WSJ.com to $15 - $35 CPM for an overlay, pre roll or in video bug at Break.com.

Google along with the people at Sitemaps have just made it easier for you to get your videos indexed. “By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata”. Read all about it at Google Webmaster Central.

Right now my two favorite online video blogs are Prolost and PrepShootPost.

Prolost is written by video and VFX guru Stu Maschwitz. Stu left Industrial Light and Magic to start The Orphange a once small VFX company that now works on giant blockbuster movies like Pirates of the Caribbean. Stu wrote The DV Rebel’s Guide, created the color correction software tools Magic Bullet and Colorista, and shares tons of useful information on his blog when he has time.

PrepShootPost is written by Eric Escobar, a friend of Stu Maschwitz. Eric is currently in the process of producing a webisodic, “a short form narrative episodic project destined for exhibition on the internets”, and he is sharing all the details on his blog.

Happy Holidays.


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       Posted in: The Weekender
     by: Nial McFadyen
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December 21, 2007       
 
 
   
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