Here is a short video of Matt Cutts, the head of Google’s Webspam team, discussing snippets.
A snippet is the information that appears about your web site when it appears on a search engine’s results page.
A snippet will usually contain your web page title and meta description, but there is more to it than that. In this video Matt uses Starbucks as an example to explain a few things about the information that appears in a snippet.
The one thing to take away from this video, is that no matter how well your site ranks in Google, your snippet can be the deciding factor on whether someone visits your site or not. So the more you know about them the better.
Be sure to check out how your snippet appears in the different search engines, because they all do things a little differently.
Matt Cutts Discusses Snippets
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