Here is an example of a well crafted and well funded online marketing campaign. That ties together a campaign website, online video, and the most expensive commercial that Guinness has ever produced.
The treasure hunt begins at the Guinness contest website. There you will be challenged to unlock 11 dominoes. Each domino represents a scene from the new Guinness ad.
To unlock the dominoes, you must look for clues hidden in the video clips and visit additional contest websites to find the hidden codes. Once you unlock all 11 dominoes and put the ad together you win a golden domino.
*Hint when you are at the Guiness web site, press the play button and watch the entire video for the first clue.
Here is the video that started the contest off.
Juan Ramon
Here is the full Guinness commercial. It was produced by Nicolai Fuglsig the man famous for the Sony Bravia “Balls” commercial. It is the most expensive commercial Guinness has ever produced, I heard it cost over 20 million Euros (30 million USD).
Guinness Ad: Tipping Point
Interesting information about this video found on youTube:
The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
