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One of the good things about internet TV and internet video in general, is that you don’t have to spend all your money in one place. Unlike broadcast TV you are not forced to create a show that appeals to everybody, that more often than not ends up appealing to nobody.
With internet TV You can create smaller shows, with smaller budgets, aimed at smaller audiences and still have the potential to succeed. Internet producers and broadcasters are still going to have to rely on advertising to fund their shows, but they will need far less of those dollars to make a go at it.
Until now, there really hasn’t been a space for low budget or independent TV. Only the ideas that appeal to a wide audience will ever get a trial run as a pilot, and only a fraction of those are deemed worthy of network or cable TV.
Now it appears that there may be a second option. Companies like NewsCorp who owns Fox and MySpace can now take a show that is not quite suited for primetime TV and turn it into an internet TV series. And for the price of one episode of “24″, they can probably fund several internet TV series and broadcast them from MySpace.tv. Some will be good, some will be bad, but they will all likely find an audience.
Some of you may remember my not so positive post about the MySpace series “Roomates”. After watching the first episode of “Roomates”, I was not seeing dramatic episodic internet TV through rose colored glasses. But I do have to admit I’m probably not in the demographic the show creators are catering to.
This week, on a more positive note (IMHO), MySpace launched a new 36 part series called “Quarterlife”, created by two old TV pros Marshall Herskovitz and Edward Zwick who are responsible for the shows “My So-Called Life” and “Thirtysomething”. I’ll let you watch the show and be your own judge.
Quarter Life: Trailer
Quarterlife Trailer
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Quarter Life: Episode 1
quarterlife Part 1
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You can watch episode 2 here.
Quarter Life has also set up its own social network outside of MySpace at www.quarterlife.com, this may have something to do with the fact that Marshall Herskovitz and Edward Zwick have maintained ownership rights to Quarter Life.
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