Online Video Marketing Best Practices

The people over at Tubemogul wrote a great report on why you should include video marketing into your internet marketing mix, and they follow it up with some best practice tips on how to get your video in front of your target audience.

Tubemogul provides a free service that allows you to track videos across several video sharing sites. I have been using and testing their services (as well as their competitors) over the last several months. Considering we are still in the early stages of video tracking and analytics, I have been quite impressed with their services so far. With this in mind, we should all be interested in what the people at TubeMogul have to say when it comes to internet video marketing.

50% C + 15 % M + 20% T + 15% P = Success

50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing

Some of the best tips in the article include placing your video on multiple video sharing sites and maxing out your metadata. They also include a few excellent case studies.

If you are interested in adding online video to your internet marketing mix, I highly recommend that you read the full report here.

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Besides video sharing sites many business are going direct to the consumer with video on their websites. Here’s some examples of how businesses are using video on the internet http://www.tvwebpro.com

Hi,
Everybody’s talking about YouTube, but if you want your video to go viral, you should publish it first on a smaller and more focused video sharing site. There are plenty of them around with specific niches, languages and countries where your video will not be lost in the sea and will be able to get on the first page by itself. Of course, it’s always important to be on the big players like Youtube, Revver and so on, but the future lays in the niche market to let the buzz grow. So where to find the perfect sharing site? http://www.ilikesharingvideos......-sites/en/ offers a list of nearly 300 of them. By searching around, you could find other lists like that. I think this is the best way to reach a specific audience and grow from it.
Cheers