When it comes to internet marketing it seems that holding a youTube video contest has become as acceptable as setting up a web page and buying Google Adwords.
Now that Panasonic, Heinz, Doritos, Chevy, Coke, Mentos, HP, CBS, Subaru, and even the State Bar of Texas have held youTube video contests. It appears to be an easy sell for marketers to include a youTube video contest as part of their marketing mix.
5 reasons why youTube video contests are so popular:
1) They are relatively cheap and easy to set up. Create a low budget video announcing the contest, create a youTube channel, and if you want create a simple contest web page.
2) You can promote your contest as much or as little as you like. Offering a good prize will usually be enough to generate word of mouth promotion and encourage participation.
3) Having a youTube video contest can make your company/product/brand appear modern and relevant.
4) Once the contest is done, you can easily add up the total video views, the number of videos entered, and the number of visitors to the contest web site. This doesn’t give you an exact ROI, but it sure is easy.
5) Having people spend time and interact emotionally with your brand by creating a video to promote it, can have positive and long term effects on how they perceive your products and services.
I can tell you from experience, spending time with a brand by making a video for them definitely has an affect on you. I just finished a branding video for a large Canadian Bank that just happened to be my personal bank, and the next time I walked into my local branch my regular indifference had turned to pride, even if just for a moment.
3 New youTube Video Contests
Here are 3 new video contests currently running on youTube. So far the the LG contest video has over 400,000 views, The Lions for Lambs contest video has over 600,000 views, and the three Tiger Balm contest video are nearing 2 million combined views.
Life’s Good When… Video Contest
Lions For Lambs: What Do You Stand For
Tiger Balm: youTube video Contest
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