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The “invisible web” is all the web pages that search engines have not indexed. It is estimated that the invisible web is 544 times larger than the visible or indexed web.
The fact that most of the web is not indexed should be very important to internet marketers and SEO’s.
There are probably many web pages that are linking to web sites you maintain that Google has not indexed. These links could be the difference between higher rankings.
An example
When looking through the web statistics for this internet marketing blog, I notice many web pages that link to us that have not been indexed and may never be. For example, today I noticed that the new Paramount Vantage blog linked to our post about internet marketing cross-promotion for the movie Into The Wild. The first post on the Paramount Vantage blog was almost a month ago and the site has never been indexed by any of the major blogs.
It is important that we help Google index these pages because Google can’t give us credit for links on pages it hasn’t indexed.
When I see web sites that link to our web site and are not indexed, I help them get indexed by linking to them from our blog roll on the sidebar. These sites usually get indexed with in a day or two because the Google bot visits our site almost daily. Once these web sites are indexed, I remove them from our blog roll. In the past few days, we have lead Google to index three pages that linked to us and were formerly not indexed.
Link Backrub
Wouldn’t it be nice if there was a tool that could find non-indexed pages that link to your web site? and then get them indexed? Yes and Yes.
Digirati Marketing says that it is coming out with a seo tool that “will increase your back links massively by scouring the Internet for sites that link to you, that are not indexed in search engines. Any links it finds to your site, which are not indexed by Google, it will get them indexed - almost instantly, thus letting Google see all of your back links.”
I’m not sure if a tool like this is even possible. But I’m definitely looking forward to testing it when it becomes available on November 1.
Making the “invisible web” visible is a great way to build links without actually building new links.
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