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The New Rules of Marketing and PR, written by David Meerman Scott, is part primer on internet marketing, and part manifesto on how marketing and PR proffesionals need to rethink the way they communicate online.
This book could have easily been named Internet Marketing 101, and should be adopted by marketing and advertising schools as mandatory reading for all their students.
This book should also be mandatory reading for all marketing and PR professionals who are new to internet marketing, and want to learn how they can use blogs, podcasts, news releases, viral marketing and online media to reach their buyers directly.
Here at Virtual Marketing Blog we often get email from all different kinds of marketers asking for advice on starting their own internet marketing campaigns. Now I can simply tell them to read this book.
Here is one of my favorite quotes from the book:
To embrace the power of the web and the blogosphere requires a different kind of thinking on the part of marketers. We need to learn to give up our command-and-control mentality. It isn’t about the “message”. It’s about being insightful. The New Rules of Marketing and PR tell us to stop advertising and instead get our ideas out there by understanding buyers and telling them the stories that connect with their problems. The new rules are to participate in the discussions going on, not just try to shout your message over everyone else. Done well, Web content that delivers authentic thought leadership also brands and organization as one to do business with.
Along with The New Rules of Marketing and PR, David Meerman Scott has also written Cashing in With Content and Eyeball Wars.
You can read his blog at www.webinknow.com
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