Sony Bravia Campaign Goes Viral Again

Sony’s most recent ad for its line of Bravia LCD TVs is riding high on the viral video charts.

This collaboration between Fallon and Passion Pictures is Sony’s third ad in their “Color Like No Other” campaign.

Chris Willingham Group Account Director at Fallon London said that color “is the most important thing in people’s minds when purchasing a new TV”. Throughout this campaign Sony has forgone any technical or feature based pitch, and focuses solely on color. The beauty of color and the emotions that color can stir up.

Sony has also released making of videos for their bouncing balls, and paint ads, and in the case of Play Doh they released a short making of video as a teaser even before the ad aired.

I’ve assembled all three ads, and all three making of videos for you here.

Sony Bravia: Play Doh

Sony Bravia: Making of Play Doh

Sony Bravia: Balls

Sony Bravia: Making of Balls

Sony Bravia: Paint

Sony Bravia: Making of Paint

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Although the new ad (and the other two) are really great and well executed … the latest is taken (ripped off) from a illustration by kozyndan it seems.

here is the illustration:

http://www.kozyndan.com/assets/Usa_chan.jpg

and a discussion about this at kozyndan’s flickr page:

http://www.flickr.com/photos/k.....hotostream

… not very cool after all.

I’ve read that the artist couple “Kozyndan” are quite unhappy with Fallon for “stealing” their idea. They had a meeting with Fallon a couple years back, so there is no question that Fallon was aware of the poster the couple did featuring coloured rabits in an urban setting.

My question is, is it O.K. to use art as inspiration for advertising creative? And if you do use it, how different does it need to be, or what steps do you need to take so you don’t piss anyone off.

It’s too bad Fallon and Sony didn’t at least consult with Kozydan before using imagery that was obviously “inspired” by their work.

This commercial is exceptional, Bravia has a wonderfull set of commercials, each one beating up the previous.

I can even say that this is not just an Ads, is a piece of art!

But what a polemic with stealing material huh? Makes us wonder where did creativity and intelectual copyrights go…

Let’s not be mistaken assuming Fallon and Sony intentionally ‘plagiarized’ the creative concept presented in the Kozyndan illustration.

The power of subliminal persuasion is mighty…strong enough to lay dormant and at some point surface…driving the creativity minds of some of our industry’s best.

Case in point:

http://www.youtube.com/watch?v=ZyQjr1YL0zg

Kudos to color like no other!

Craig Atkinson
Waterloo, ON

Have you covered any of the 1-18-08 viralness? I searched but didn’t see anything up.

Great blog by the way.

I would like to ask if anybody knows a URL
where I can find photos of
posters or press advertising
related to Sony Bravia campaign.