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Google has introduced yet another advertising technology called Google Gadget Ads to its Adwords advertising network.
Google describes Ad Gadgets as a “mini version of your webpage”. A gadget ad is basically a rich media ad that can include data feeds, maps, images, audio, video, Flash, HTML and JavaScript. They can be made to fit within any current Adsense size.
Google will let you choose specific sites to run you Gadget Ad, or you can leave it to Google’s ad targeting to place your ad on relevant web pages.
I imagine it will take a while for these Gadget Ads to catch on with advertisers and publishers because it take a lot more time, money and expertise to create a rich media ad than to create an Adwords text ad. The time will definitely come when Google Image ads, Google Video ads and Google Gadget Ads are a lot more common, but text ads have the advantage, because anyone with a computer and internet access can make one.
Check out the Google Gadget Ads Gallery for some examples.
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