And the $57,000 goes to “Heinz the Kissable Ketchup” created by Andrew Dodson who runs a one man production shop out of Wheelersburg, Ohio.
His winning user generated commercial for the Heinz Top This TV Challenge aired during Sunday night’s Emmy Awards.
The four runner up videos each received $5700 and their commercials all aired on the Today Show Sept. 17th.
Heinz plans to run a second campaign in october.
Hungry for more? Due to the impressive number and awesome creativity of the commercials you all submitted, we are excited to announce the Heinz Top This TV Challenge Take Two-coming this October. Stay tuned for details.
Heinz Has Received Both Positive and Negative Feedback For the Contest
The announcement of the second contest may be partially due to the success of the initial challenge, and partly to appease some negative feedback it received from people who had trouble uploading their videos and were not accepted into the first contest. On our initial post about the contest we heard from several unhappy participants. Heinz said it received, 8000 videos, 6000 of which were submitted properly and 4000 of which were deemed acceptable for competition.
Running a second contest is a smart move by Heinz to appease a few unhappy customers. The second round of the contest may not generate the same amount of buzz, but if it has the potential to turn 2000 unhappy customers back into 2000 brand evangelists, its worth doing. I’d also like to note, the fact that the contest had so many people emotionally involved, both positive and negative is a definite sign of a successful campaign in my books.
Check out the winning video and the 4 runners up below.
Heinz The Kissable Ketchup (Winner)
Heinz Uncap the Smile (Runner Up)
Heinz Respect the Taste (Runner Up)
Heinz Worldwide (Runner Up)
Heinz Always Sunny Side Up (Runner Up)
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Heinz advertised the contest as though they were seeking a “home movie” type of commercial. “All you need is a little camcorder!” They advertised, showing models of moms and dads holding the family camcorder with the kids. But what they actually selected for both contests were commercials that were shot and mixed by semi-professionals with a much better camera than a little camcorder and editing programs that cost big bucks. So why didn’t they just advertise for small production companies to try? A lot of people feel slimed by their misleading contest pitch. Boo to Heinz. Poor character.
