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Having a good press section on your web site can do wonders for your off line and online public relations efforts.
The goal of a press section is to make it easier for the media to write about your company/services in their newspapers, magazines, blogs, evening news, television shows, radio… Press sections save time for reporters because all the information they need is in one place. The easier you make it for reporters to write about you the more likely they will.
A good press section should include the following:
Press Releases
You should post all of your press releases on your web site. Reporters will often look at your press releases for ideas of what to write about your company. Often times they will just reprint your press releases or alter them slightly, especially when they are on a deadline. Press releases also let your visitors know what is happening with your company.
Previous Press Hits
Include links to previous press hits (articles and press publications that have been written about your company). They can help reporters come up with ideas on what to write about you. It is also good to have these online for your customers to see because they help reinforce trust in your brand.
Downloads
An article written about your company that includes a logo or photos is better than one that is just all text. Include the following items for download and your press hits will do more for you:
- High-resolution company logo(s)
- High-resolution photos of your:
- Company officers or upper-level managers
- Products
- Building/office space
- Audio and video files that may be relevant to reporters writing about your company
Press Kit (or Media Kit)
A press kit is simply a resume of your company. Most companies will already have an off line press kit. Make sure to put it online and to include a version that can be downloaded.
Your online press kit should include the following information:
- Basic information about the company
- Bios about important company officers or upper-level managers
- Financial information (if the intended audience is also investors)
- Community involvement/charities information
- Anything else about your company that you think may be of value to the media
Contact Information
Include the contact information of the person or people at your company who reporters should contact if they need more information.
Creating a press section on your web site makes it easier for the media to write about your company. Let them know about your press section by including a link at the end of every press release you submit to the media.
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