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The Online Publishers Association released a report aimed at educating marketers and ad agencies about consumer reaction to online video advertising. Of the 1422 people interviewed, 80% remember seeing an online video ad.
As a result of viewing online video ads: 31% have checked out the company web page, 22% have searched for information about the product, 19% have clicked a banner ad that accompanied a video, 16% talked to friends and family about the product, 15% have gone to the store to check out the product, 13% have requested information about the product, 12% have made a purchase, 9% have forwarded the video on to friends and family, 9% have signed up for a product or service trial, 5% have called a toll-free number to find out more and 4% have ordered a subscription.
These numbers look very good, but they are probably slightly inflated due to the fact that seeing an online video ad is still a novelty for many of us. You can download the entire 45 page report here.
Technorati Tags: online video ads
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