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With the new updates at Google, companies using YouTube to advertise, and video use up, it’s time to start thinking on how to get videos to rank well organically.
Like any other organic search project, you need to write quality title tags. However, since your main purpose is people not search engines, you’ll have to write the title in a way that makes sense. “Internet Marketing, SEO Blog, Marketing Video” wouldn’t make much sense, but “Internet Marketing Video from a Top SEO Blog” has a lot of the same keywords and sounds a hell of a lot better. Just ask yourself, “If I came across this video on YouTube , would I want to read it?”
The tags for your video should be high volume general terms. For example, “marketing” “internet” etc. In addition to increase YouTube traffic, you might also receive some nice blog coverage. A lot of blog and video sites have subscriptions to YouTube videos with certain keywords in the tags.
Do a blogger outreach. Send the video to 10-40 related blogs and tell them they and their readers might be interested. This can send quite a bit of traffic and build quite a bit of links to the video, propelling the video into top rankings.
Try renting a few links and pointing them to the video. While it might not work so we’ll right now, it may make a large difference in the future. Just be sure to do your keyword research when determining the anchor text of the links.
Keep in mind that Google’s Universal Search is still pretty secret on how it all will work and even more secret on how videos, news, books, etc are going to rank. I can’t see videos ranking high for a term like “mortgage,” but I can see videos ranking well for something like “presidential debate” or “extreme car crash.”
Technorati Tags: universal search, video search, youtube
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