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While I couldn’t go to Search Engine Strategies this year, I still got a quick overview from Christy Brewer over at What’s the Diff.
Two big points made at the conference were:
Focusing on “geo key words,” rather than geo targeting. For example, using California Plumber rather than targeting an IP range. However, how can local search engines handle services where location is irrelevant?
Pay attention to your internal linking structure. “Weight” a particular page as important by pointing more links to it than other pages. If everything is linked equally (like article indexes on every page), nothing stands out as notable to a search engine, and to people.
The keynote was by Seth Godin, who mentioned
- That every product is good enough, unless we make it worth it. Worth it to drive farther, to decline our competitors’ product/service.
- That companies need to stop yelling their message. They should find the people who want to listen and the efforts will become much more efficient.
- That we are moved from “hunting” to “gathering.” So, consider the marketing term, “targeting.” This is a hunting term. Stop it. Deal in grapevines instead.
Here are a few random pictures:
Awesome wrap up, thanks Christy!
Technorati Tags: ses, search engine, search engine strategies, seth godin, toronto
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