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Throughout June, the online publishers association will be conducting a free tour designed to update attendees in the advertising, marketing, and publishing field on the most recent research and trends in online media and marketing. This years theme is “Frames of Reference: Online Video Advertising, Content and Consumer Behavior.”
Some of the aspects that will be covered are:
- Are shorter ads really more effective?
- What impact does advertisement placement have?
- Are original online ads delivering significantly over repurposed TV ads?
- What lift does a companion ad provide?
- What actions do consumers take after viewing video ads?
It’s short (2 hours), but it is free and breakfast is being served. I’m sure there’ll be some cool swag as well. The 8 locations and dates are:
Atlanta, GA June 6, 2007 Renaissance Waverly
Dallas/Fort Worth, TX June 7, 2007 Four Seasons Resort and Club
Metro Detroit, MI June 13, 2007 Townsend Hotel
Chicago, IL June 14, 2007 Four Seasons Hotel - Chicago
Boston, MA June 20, 2007 Taj Boston
New York, NY June 21, 2007 New World Stages
Los Angeles, CA June 27, 2007 Intercontinental - Los Angeles Century City
San Francisco, CA June 28, 2007 Westin, St. Francis
Technorati Tags: online video advertising, online publishers association, eyes on the internet 2007
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