| |
Announced via a press release earlier this morning, Microsoft announced it will acquire aQuantive, for $66.50 per share in an all-cash transaction valued at approximately $6 billion.
This comes the day after WPP buys 24/7 Real Media, 2 weeks after Yahoo! acquires Right Media, and just a few weeks after Google takes over DoubleClick.
aQuantive, which has approximately 2600 employees, will continue to operate from its Seattle headquarters as part of Microsoft’s Online Services Business. The combination of Microsoft and aQuantive takes the Company’s advertising platform to the next level in its ability to serve Microsoft’s first party audience assets like MSN, Windows Live, Xbox Live, and Office Live, as well as for third party publishers and applications such as Facebook and Activision game titles.
At 5:45 a.m. PDT today, Microsoft will hold a teleconference to discuss the acquisition. U.S. residents can dial 888-930-9423, and those outside the United States can dial +1-773-681-5992 to participate. The passcode is 2760445. The call will be available for playback beginning approximately one hour after the conclusion of the call through 5pm PDT on Tuesday, May 22. To access the playback, U.S. residents can dial 800-774-9248, and those outside the United States can dial +1 402-220-0372. An audio webcast of the conference call will also be made available at the investor relations website http://www.microsoft.com/msft.
After talking with a few other companies, Microsoft seems to have found their partner. I was surprised to read that the press released mentioned Facebook and Xbox live as part of what aQuantive will be working on. This deal represents the largest acquisition Microsoft has ever done.
Technorati Tags: aquantive, microsoft, facebook, xbox live
Spread the word:      
If you like this post, then consider subscribing to our full feed RSS.
|
|
