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Google has just released the Ad Creation Marketplace to the public.
Everything appears to be running smoothly. Prices are actually amazingly affordable for many companies and this is definitely the right move in order to expand video advertising. At the time of this writing, the cheapest is Spotzer Media, which charges $999 to $1999 per video and some of their demos are pretty good. Unfortunately, exclusive rights are not included with Spotzer Videos. Some of the more expensive companies charge upwards of $20,000 per video, but these are custom made and exclusive.
One large benefit of videos over text ads is the ability to showcase a product which helps to build brand identity / awareness.
Technorati Tags: google ad creation marketplace, google, video advertising, video creation
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