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This past week I had the pleasure of interviewing one of the most known people in the search engine marketing field, Rand Fishkin. Rand is the CEO of Seattle-based SEOmoz, one of the most popular SEM firms in the world. In addition, he speaks at the Search Engine Strategies & Pubcon conference series around North America and sometimes in Europe and he also runs a personal blog.
Are you planning on producing any more SEO tools?
Absolutely! We’ve got two ideas in development now, one of which should be launched in the next 4-6 weeks. We plan to regularly release more and more tools - they’re incredibly valuable to us and to our free & premium members.
Are you involved in any other projects besides SEOmoz.org that you would like to elaborate on?
Well… yes I am, but no, I can’t really comment about them. We obviously have lots of clients, but we also have stakes or complete ownership in several alternative projects, but they’re all under our hat for now 
Where do you see yourself and SEOmoz.org in 5 years?
SEOmoz - hopefully doing many of the same things it’s been doing for the past 3 years - providing helpful insight and reporting from the world of search, probably with a lot of advanced features. Myself - I hope to still have a hand in SEOmoz, but perhaps not all by myself. I’d like to take the lead on some other projects we’re developing and let someone else be the primary face for SEOmoz in a few years time.
What do you consider to be the most important ranking factor in organic search engine optimization?
Keywords in Title Tags is tied with a Crawlable Site for me.
When you were a kid, what did you want to be when you grew up?
At one point when I was very young, I believe I informed my parents that I wanted to be a dog. Obviously, I’ve been a miserable failure in that regard. I also went through episodes of astronaut, astronomer, geologist, and graphic designer.
Do you think paid links (link purchasing) will always be around?
Absolutely. Links are a good - they provide value - to imagine that no one would pay for that good seems exceptionally far-fetched to me. The history of economics doesn’t have, to my knowledge, an example of an available good that provides value going off the market.
Technorati Tags: rand fishkin, seomoz, seomoz.org, seo, search engine optimization, sem, search engine marketing, interview
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