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An Inside Adwords post this week covered the update of the Adwords Editor, Google’s free downloadable application for managing AdWords campaigns. The highlights from the blog post read:
Today, we’ve released version 3.5 which includes support for image ads, campaign targeting by region and city, and a drag-and-drop feature that makes it easier to move items from one location to another. Version 3.5 is available now for Windows and will be ready for Macs within a few weeks.
I wish the updates would have come a little sooner, but it is nice to see that Google is providing tools and resources to help it’s customers. I’m still waiting for the Mac download (which is also nice to see them working on), but who really knows how long a “few weeks” is.
The release notes indicated the following changes and updates:
New features:
- Image ads: View, add, and update your image ads on the new Image Ads tab
- Drag and drop: Copy or move items by dragging them to their new locations
- Region and city targeting: Choose additional location targeting options for your campaigns
Other updates and changes:
- New keyboard shortcuts are listed in the Data menu
- The Delete Multiple tools and Add Draft Campaign are now accessible via the tab tool bars
- Miscellaneous fixes and improvements
Screenshot from http://www.google.com/adwordseditor/
Technorati Tags: google adwords, adwords editor
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