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LookSmart, In a press release today, announced the addition of contextual advertising.
With the addition of contextual, LookSmart is the only company to offer publishers a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any other ad network relationships.
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Contextual advertising completes the first phase of LookSmart’s comprehensive AdCenter for Publishers, which now includes: search and contextual ad serving; ad “backfill” capabilities; high yield-focused ad serving algorithms; both Advertiser and Publisher APIs, and robust reporting.
LookSmart’s contextual advertising will be distributed to:
- Publisher network and ad distribution partners
- LookSmart’s sponsored search
- 180+ LookSmart owned vertical search sites
- Findarticles.com
While I can’t see this being highly successful, mostly because LookSmart is so far behind in terms of contextual advertising, LookSmart does have a broad publisher network (it’s own sites) as well the Ask.com and LookSmart partnership.
Thanks to Marketing Pilgrim for pointing this out.
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