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Search Engine Strategies (SES) has been scheduled for June 12th and 13th. SES is a premier search engine optimization and strategy conference that will cover many topics. The current event overview listed on the website is:
- Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Programming Director, Chris Sherman.
- Delivers real-time actionable information you need to grow your business through search engine marketing;
- Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
- Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
- Grants access to the world’s most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates;
The event seems to be pretty involved, by offering panel discussions and presentations.
The site also says that attendees will learn:
- How search engines list Web sites for free and through paid placements;
- How to get free “organic” traffic by building a site that pleases search engines and your visitors;
- How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
- How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
- How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
- What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.
All in all the conference seems to have a great lineup. This is one conference I’ll have to miss, but I do hope they release a digital version with video of all of the presentations and panel discussions.
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