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While new, advertising on video hosting sites is proving to be a valid type of advertising. Quite a few webmasters are are uploading videos to the three major video hosting sites (youtube, myspace, and google video) with branding of their website in hopes of receiving targeted traffic. Some users are reporting 100+ uniques per video, but the conversion rate (video view to site view) tends to be very low at about .005 or less.
If uploading a video for advertising purposes, here are some pointes to keep in mind:
- Use an original / unique video
- Fade in with your URL, keep the URL present during the video, and then fade out (of the video) showing your URL
- Upload the video to at least 10 video hosting sites
- Socially bookmark the video on each site
- Include a live link in the sidebar or comments if possible
If you use the above list as a base, expect a conversion rate of about .01-.005. Also, copyright considerations need to be considered. For the best conversion, a unique (but funny, or extreme, or viral) video should be created. Stay tuned for a case study.
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