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In a business.com press release, the company has announced a partnership with The Wall Street Journal to provide pay per click advertising on The Wall Street Journal Online.
“We are excited to partner with WSJ.com to deliver relevant, business-focused advertising on its search page results,” said Jake Winebaum, CEO of Business.com. “The addition of WSJ.com to our growing advertising network provides our advertisers access to top business decision-makers.”
“We selected Business.com because of their exclusive business-to-business focus and their ability to deliver the most relevant advertising content for our users,” said Gordon McLeod, president of Dow Jones Online. “This partnership provides a great opportunity for b-to-b advertisers in the Business.com network to appear in our search results.”
The admittance of The WSJ into business.com’s growing publishers means that the site now accommodates budgets of nearly all sizes, which is very beneficial for small business and many website owners.
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