How to Name Your Website or Company “Web 2.0″ Style

Branding has always been important in marketing, but is one of the most overlooked aspects of internet marketing. A number of popular “web 2.0″ websites, services, and companies have been emerging with names that, well, do not even make sense. It’s understandable, because many start-ups do want to dish out thousands of dollars for that already registered .com. This post will discuss the keys to naming a website, company, or service “web 2.0″ style.

Key factors to consider:

• How pronounceable the name is
• Availability (or price) of domains
• Ease of typing the domain
• Easy of recalling (remembering) the name
• Infringing trademarks
• Alternative meanings

It is popular to combine words, letters, and numbers in a fashion that would not be common.

Some decent “web 2.0″ names:

Now some not-so-good ones:

The good ones are easy to remember, type (and spell), and are pronounceable. When coming up with a name, try to avoid placing two consciences or two vowels together that normally would not be together. There are exceptions, like changing “er” to just “r”.

No matter what, make sure you ASK ASK ASK. What might sound brilliant to you may sound completely different to others. Either hire a focus group or just ask your friends and family. If you are stuck, try using a web 2.0 name generator.

Disclosure: This post contains affiliate links.

Technorati Tags: branding, web 2.0. company naming, web 2.0 logos

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Way to wrap it up. I didn’t expect the name generator at the end. I seriously thought it was going to be some basic fluff, but even thought it was short, that was a nice tool to end with. Never seen that before.
Nice touch and nice article. to the point.