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Has eBay forgotten the phrase “quality over quantity?” It seems Google is letting them have a standard advertisement then filling in a blank with the searched keyword. I never knew I could bid on so many things at eBay!
Seriously eBay (and Google). What we have here is horrible advertisement targeting, which is costing you money. Many of the advertisements can be considered offensive, which is hurting your image and costing you money.
What eBay should have done (and still should do) is had an internet marketing specialist go and create SPECIFIC advertisements for each category, then used top 100-300 keywords in each category (which I’m sure they have) for that specific Adwords campaign. While it might take a small team some time to do, relevant advertisements will be shown which will increase click-through-rate and as well the conversion rate.
For example, and advertisement like “Looking for Camping equipment?” then, when clicked, you are redirected to the “sporting goods” category.
Note: All screenshots were taken on 5/14/2007 and are undoctored.
Source: google search
Technorati Tags: ebay google ads, ebay advertisements, ebay, ebay ads, google, ebay google, google adwords, google adsense, horrible ad targeting
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