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On Thursday, August 2, 2007 at 1:00 PM EDT (10:00 AM PDT) Chris Sherman, Executive Editor of Search Engine Land will be doing a free webinar titled Managing SEO for Big Sites, Big Brands.
Here is a little description of it:
How do you effectively manage search engine optimization (SEO) for a website when it reaches across an entire organizational structure and consists of hundreds - thousands - maybe millions of pages? How do you convince all the players, gain support for your budget, and work with the complexity inherent in your site?
In theory, SEO is a process that’s the same whether your site has ten pages or ten thousand. But in practice, SEO at large companies has its unique problems and solutions for marketers.
In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
He’ll discuss:
* Challenges and opportunities for SEO in large organizations
* Promises and pitfalls of dynamic pages on large websites
* When to centralize SEO activities
* What can - and can’t - be outsourced
It’s being sponsored by http://www.iprospect.com/.
I’ve just signed up and hope it’s going to be a good one!
Technorati Tags: seo, sem, webinar, search engine optimization, search engine marketing
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