If you are looking for a great example of online video I recommend you check out the Fiskars Cinema Series. This series of three documentary style videos tells the story about a 360 year-old artisan enclave and “company town” called Fiskars Village.
It is obvious that these are promotional videos, but these videos are telling a story. They exude passion and craft and do not feel like commercials. These videos remind me a lot of the TV version of “This American Life” and some of Hillman Curtis’ artist series videos.
These videos are presented on a flash heavy site with very little text. I would recommend that along with all this great video they include some text. This would improve their organic search results and give people who liked the videos, more information about the village.
I would have loved to display these videos within this blog post, but there was no embed link, and I couldn’t find them on youTube. If you create great videos and want them to be seen, put them on youTube. To their credit, you can download the videos, make comments and email a friend.
The Fiskar Cinema Series was produced by the Oregan based creative services collective The Great Society. Check out their viral video for Brooks called “Life”. They also created videos for two of my favorite bands, The Shins and The Decemberists.
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Karamy Muessig from The Great Society just sent me the links to all 3 videos on youTube. Thanks Karamy.
Webisode #1: From Iron to Art
Webisode #2: Passion & the Power of Self-Expression
Webisode #3: Portrait of a Creative Spirit
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