More and more companies are starting to leverage social media for advertising. Here is a great example of Quicken Loans and the Cavs with an etch a sketch video on YouTube.
The video has been featured on boingboing, makezine, espn, advertising age, digg (front page). Pretty impressive.
I’m sure we’ll see a lot more of these videos in the near future from companies trying to leverage social media.
UPDATE:I’ve been tracking and the video has been category, youtube homepage, crunchgear, and more featured.
UPDATE UPDATE:It’s just been featured on fark, gizmodo, i-am-bored, and channel 3 news in Cleveland.
