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One of the most important aspects of successful press release writing is choosing or creating a newsworthy angle for the release. There are many newsworthy angles to take with press releases, and here is a list of common press release ideas. While not every idea is newsworthy enough to warrant a press release in and of itself every time, these press release ideas can work in a great number of situations for a large number of companies, organizations, or individuals.
- Company Launch - A press release for the launch of a brand new company (online or offline) can be newsworthy
- Product Launch - A press release for the launch of a brand new product (especially if the company has already made a name for themselves) is often newsworthy
- Website Launch - A press release for the launch of a new website can sometimes be newsworthy (only newsworthy if there’s something truly unique or otherwise attention-grabbing, and it’s not newsworthy if it’s already been done before unless there’s major backing by well-known authority figures)
- Upgrades - Upgrades on products (such as software), or even websites (especially if it is for a popular website and the upgrades / updates will drastically affect usability)
- Awards - Winning a notable award is generally newsworthy
- Executive Changes - When a larger, or well-known, company introduces new executives into its management team, or promotes from within, it can be newsworthy
- Contests and Events - Holding events can be newsworthy, depending on the appeal to the general population or even within a specific niche. Whether or not a contest is newsworthy will often depend on the award being offered
- Research and Results - Conducting quality first-hand research and then publishing the results publicly is very often newsworthy, no matter what the niche
- Change of Ownership - If a company or large website goes through a merger or acquisition, it will often be newsworthy
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