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While surfing the web today, I came across Who Needs Designers and had a really good laugh at the video on their site.
Any designer that deals with clients should also have a good chuckle.
“You paid your brothers nephews friend $50 for that whopping logo.”
Continue Reading: The Weekender: Make My Logo Bigger Cream!!!
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Have you ever wondered how hard it will be to rank for certain keywords or keyword phrases? Try out SEO Chat’s Keyword Difficulty Check Tool. This tool gives you a percentage score that reflects how difficult it will be to get first page ranking for your keywords.
The recently launched www.publicitywheel.com is a new concept for [...]
Continue Reading: The Weekender: SEO Checklist
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Everyone’s favorite ex Apple evangelist Guy Kawasaki, along with Will Mayall and Kathryn Henkens have launched alltop.com. The site is an aggregate of stories from “all the top” sites on the web. I recommend checking out the Social Media, Design and SEO pages.
Paul McEnany of hee-hawmarketing wrote an insightful article on brand building on the [...]
Continue Reading: The Weekender: Watch The Masters Online
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Steve Bradley over at Small Business Newz uses two seemingly low budget online videos as examples of how you can use video to effectively market yourself online.
Speaking of low budget videos, here are a couple of google related viral videos from Germany. One old and one new.
In 2006, Aram Bartholl built a life size [...]
Continue Reading: The Weekender: Google Come To Life
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Wordpot recently updated its free online keyword research tool. The update includes a monthly keyword trend chart (I love how it animates), synonyms, related and associated words and the new keyword basket. The two best things about Wordpot, is that it’s free and its fast.
Today youTube announced the 12 winners of the 2007 youTube Video [...]
Continue Reading: The Weekender: 1/4 of all Web Users Cannot Perform a Simple Google Search
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I’ve read many times that one trick to getting traffic from Yahoo is by participating in Yahoo Answers, answering questions that are relevant to your niche, then linking back to your site. Duncan Carver of Internet Marketing Today has developed a new piece of software called Answer Sniper that will alert you in near real [...]
Continue Reading: The Weekender: Finding Your 1000 True Fans
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Marketing Lens has a great case study on how Matt Griffin of the Boston Celtics used email marketing to sell 3,500 tickets in 30 days.
Today Youpark has launched a new Facebook application that allows users to download software and games onto their mobile phones, and it also allows users to send these free mobile games [...]
Continue Reading: The Weekender: Scrabulous Facebook
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Avenue A Razorfish released their 2008 Digital Outlook Report yesterday. The report on consumer behavior explores social marketing, media spending, mobile web usage, search, and behavior targeting.
Patrick Gavin, founder of Text Link Ads has just started a blog. His first two posts History of TLA and How To Grow Your Online Business 4X [...]
Continue Reading: The Weekender: Look But Don’t Buy
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Kevin Nalts over at Will Video for Food, wrote a great 8 step road map for marketers interested in trying out viral video called The Marketeter’s Cheat Sheet to Viral Video.
Copyblogger has released a 5 part guide to Keyword Research for Bloggers. The guides include information on how keyword research can help you choose a [...]
Continue Reading: The Weekender: For Wine Lovers
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Jason Lee Miller over at web Pro News wrote a simple yet effective list of the Top 10 Ways To Raise Your Site In Google. These 10 points could be used as an SEO checklist at the beginning of any web development project.
Maki over at Dosh Dosh has written a great post on How to [...]
Continue Reading: The Weekender: Google Online Marketing Challenge
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Julie Ruvolo over at iMedia Connection wrote a great post called 5 tips for stellar branded video. It includes some great examples from Toyota, American Express, Delta, Gmail, and Hugo Boss.
Copyblogger shares his 5-Step POWER Copywriting Method that he came up with while teaching a copywriting class for a special program at Ohio State University. [...]
Continue Reading: The Weekender: 8 Seconds of Awesome
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We are dedicating this edition of The Weekender to a really good friend of ours, David Rigotti of Freezing Hot.
Many of you may not know that David was the founder of the Virtual Marketing Blog. He started it in February 2007 and then passed the reigns off to Nial and I near the end [...]
Continue Reading: The Weekender: David Rigotti is Freezing Hot
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Is there a formula on how to create a unique brand experience with social networks like MySpace and Facebook? Mark Drosos, the account management VP of Powered Inc says it’s as easy as 3+3.
ProBlogger Darren Rowse wrote a series of posts on using Twitter as a way of improving your blog: 9 Benefits of Twitter [...]
Continue Reading: The Weekender: Humans Are Mathematically Incompetent
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Dev Basu at www.searchenginepeople.com/blog shares his methodology on how he goes about planning and executing his SEO goals.
Planning on doing some link building this weekend. You may want to check out “The 4 Different Types of Authority Links (and 11 Ways to Get Them)” over at wiep.net.
Lee Odden wrote a great article for Target [...]
Continue Reading: The Wekender: Competitive On a Budget
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Seth Godin’s new book Meatball Sundae: Is Your Marketing out of Sync? is now available at Amazon, and your local book store. Godin’s latest book is about 14 marketing trends that are changing our world. This is the next book on my reading list.
David Meerman Scott, author of The New Rules of Marketing and PR, [...]
Continue Reading: The Weekender: Meatball Sundaes
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We will be taking a break from posting over the holiday season, so check back with us in January ‘08 for some fresh new content. Thanks for reading, and if you haven’t already, subscribe to our RSS feed.
WebVideoReport.com did a great survey on the cost of online video advertising. The prices range from $90 CPM for a 15 sec preroll ad at WSJ.com to $15 - $35 CPM for an overlay, pre roll or in video bug at Break.com.
Continue Reading: The Weekender: End The Year With Online Video
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I want to bring you attention to one of my new favorite blogs.
Operated by Moses Francis, WPThemesPlugin.com is a site dedicated entirely to WordPress themes, plugins and tips.
I discovered it a couple weeks ago while in need of a plugin for a project I was working on. I spent close to an hour on [...]
Continue Reading: The Weekender: Excellent WordPress Theme and Plugin Site for Wordpress Junkies
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By creating free games for Facebook, Webs.com has generated a billion page views since they launched their first game in August. The games are generating ad revenue with just about every view.” Read the full article at Mercury News. You can check out all the games at The Social Gaming Network.
Last week Scott Timble’s blog post What’s my name, #$%&*? made it onto the del.icio.us hotlist, his subscribers doubled, 325 people bookmarked his site and he had an extra 5000 visitors. Find out how at
Continue Reading: The Weekender: A Billion Page Views
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acebook has responded to all the negative feedback it has received over its new advertising program, by changing Beacon to be opt in rather than opt out. The NY Times wrote an excellent article about this today.
Dan Ackerman Greenberg did a guest post on TechCrunch this week called “The Secret Strategies Behind Many Viral Videos“. The post received a lot of negative feedback for some of it’s more questionable tactics. Dan wrote…
Continue Reading: The Weekender: Featuring Tay Zonday
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Fathom SEO released an Internet Video Production and Marketing Guide. The guide and accompanying video can be found here.
RedAlkemi an online marketing solutions provider, shares its solution for time and effort distribution to maximize your internet marketing strategy. there is even a pie chart.
The Wall Street Journal wrote a great article on how Nescafe teamed up with BlogBang.com to promote…
Continue Reading: The Weekender: Make the Logo Bigger
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A Century of Self is a 4 part documentary series directed by Adam Curtis for the BBC.
A Century of Self examines how the ideas of Sigmund Freud (the founder of psychoanalysis) influenced his cousin Edward Bearnaise (who invented public relations) and Anna Freud (Sigmund’s daughter and PR guru), and the influence their ideas have had over the last century.
This series covers a lot of ground including public relations, marketing ,advertising, business, politics, war, and world events. It should be of interest to anyone interested in the history public relations, psychoanalysis, and marketing in general.
In my opinion this is one of the best documentaries ever made, even if it is a little heavy handed…
Continue Reading: The Weekender: The History of Public Relations
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For those of you who have missed him, Ze Frank is back with some candid words on the writer’s strike. Perfect timing if you ask me.
Pro Blogger has 11 tips for getting your comments noticed on a popular blog.
And, Wired takes a look at the new social web browser Flock.
Continue Reading: The Weekender: Ze Frank is Back
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Does Your Web Site Need a Workout?
Over at Search Engine Guide Kalena Jordan has a 20 point checklist to help you asses if your website is working hard enough for you.
Are You Hard Core?
Over at SEO-Theory Michael Martinez offers up 20 hard core SEO tips and then explains the benefits of them all.
Continue Reading: The Weekender: 20 Questions
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Here is a great video I found of David Ogilvy addressing general advertising agencies about the importance of direct response advertising.
Most of his ideas are just as relevant today, especially when considering that the internet is a dream come true for talented direct response advertisers.
The internet allows consumers to respond immediately to many different forms [...]
Continue Reading: The Weekender: Some Advice From David Ogilvy
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I recently discovered Andy Hagans blog Tropical SEO. It is by far one of the best blogs I’ve read in a long while.
Andy Hagans is very knowledgeable about SEO, affiliate marketing, social bookmarking and domaining. I highly recommend checking out his blog.
From the few hours I spent on Topical SEO this week, some of [...]
Continue Reading: The Weekender: Andy Hagans - Tropical SEO
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This week’s Weekender is devoted to online video.
Online video optimization tips
Jody Nimetz of Ask Enquiro gives us 14 video optimization best practices and tips, while websiteoptimization.com offers up some web video optimization tips that are more tutorial style.
Online video is a tough business
The Silicon Alley Insider delivers their detailed analysis of the poor state of [...]
Continue Reading: The Weekender: Online Video Optimization Tips, and the Business of Internet Video
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